Fun with algorithms: Attribution and media mix modeling
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About This Episode
Attribution solutions are often remarkably primitive. Most attribution solutions focus on heuristics which do not tell how the marketer how to reallocate budgets in the future nor predict outcomes for different hypothetical scenarios.
Runtime : 00:36:07 Added : 05/21/2014
About this show
Adobe Summit 2014 EMEA
Marketing in a digital world is complex, but savvy marketers now have more opportunities than ever to successfully reach consumers.
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