Fun with algorithms: Attribution and media mix modeling

About This Episode
Attribution solutions are often remarkably primitive. Most attribution solutions focus on heuristics which do not tell how the marketer how to reallocate budgets in the future nor predict outcomes for different hypothetical scenarios.

Get the latest tutorials, information and more about any Adobe cloud solution on Adobe Learn.

Copyright © 2017 Adobe Systems Incorporated. All rights reserved.
Use of this website signifies your agreement to the Terms of Use and Privacy Policy and Cookies