Building a value driven KPI framework for business success
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About This Episode
How do you ‘join the dots’ between organisational goals, business value, your customers’ lifecycle and performance KPIs in a well-defined digital framework? In this session you will learn how to go about developing this type of framework.
Runtime : 00:40:20 Added : 05/28/2014
About this show
Adobe Summit 2014 EMEA
Marketing in a digital world is complex, but savvy marketers now have more opportunities than ever to successfully reach consumers.
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