Beyond the Like: Social's role in a Multichannel Advertising Environment

About this video
Dispel the myth that social media is worthless by putting it into context with your other marketing efforts. Join Paddy Power's Johnny Devitt, to learn how social media has fundamentally changed the way marketers and analysts think about online advertising. Discover how the most innovative companies are tracking social interactions to revenue conversions. This session covers: Best practices for social measurement based on Facebook experiences and research Tactical recommendations for optimising current measurement practices The types of content and social campaigns that drive success on Facebook. Presenters: Paddy Power: Johnny Devitt, Head of Social & Display Media

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