10 Tips for Creating Optimized Personalized Experiences
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About This Episode
Consumers are often overwhelmed with irrelevant content and frustrated when they cannot easily find what they want or need. Digital marketers find it challenging to engage a diverse array of visitors on a personal level and present a tailored, functional path through their web or mobile site to successful conversion. They must quickly identify and deliver the most relevant, engaging experience at each critical point of interaction throughout a customer's journey. We know, we know—easier said than done. But by the end of this session, you will have 10 tips and tricks to make personalization easier and more effective.
Runtime : 00:05:17 Added : 07/22/2013
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Adobe Summit 2013
Videos, keynotes and sessions from THE digital marketing event of the year.
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