Social Listening

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Adobe Social

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About This Episode

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

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Episode Title	Runtime	CC	Products Covered	My Library
Introducing Adobe Social Introducing Adobe Social So many of us are on social networks, following our favorite brands and companies. We know what we get out of it (offers, coupons and news), but what do the companies get out of it? Adobe Social can help prove the value of social media. Runtime: 00:03:03 Added: September 05, 2012 Views: 8,709	00:03:03
Adobe Social Overview Adobe Social Overview Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies. Runtime: 00:01:32 Added: September 05, 2012 Views: 1,736	00:01:32
Adobe Social Demo Adobe Social Demo Adobe Social combines the social marketing stack into a single workflow. Watch Jeff Jordan, product manager, demo various aspects such as app builder and moderation. Runtime: 00:04:02 Added: September 05, 2012 Views: 3,673	00:04:02
The Value of Social The Value of Social At our Digital Marketing meetup in London a few weeks ago, we got talking to our community about the value of social media for businesses - from measuring ROI to developing a strategy. Check out what they had to say (and see if you can spot yourself!). Learn more about Adobe Social: http://adobe.ly/LikeSocial Runtime: 00:03:25 Added: September 06, 2012 Views: 790	00:03:25
Adobe Social App Builder Adobe Social App Builder How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates. Runtime: 00:02:30 Added: September 05, 2012 Views: 2,035	00:02:30
Social Global Admin Social Global Admin Working on social media campaigns across a global company can be complicated. Adobe Social helps social media marketers create a worldwide structure with a local focus. Runtime: 00:01:59 Added: September 05, 2012 Views: 396	00:01:59
Social Listening Social Listening Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue. Runtime: 00:02:37 Added: September 05, 2012 Views: 632	00:02:37
Adobe Social Advertiser Adobe Social Advertiser See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans. Runtime: 00:02:10 Added: September 05, 2012 Views: 313	00:02:10
Adobe Social Analytics Adobe Social Analytics Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue. Runtime: 00:03:38 Added: September 05, 2012 Views: 816	00:03:38

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