SAP Adobe Marketing Cloud Video
About This Episode
SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.