Monarch Airlines improves ROI with Adobe Media Optimizer
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About This Episode
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
Runtime : 00:01:53 Added : 08/07/2014
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Adobe Marketing Cloud
Adobe Marketing Cloud puts everything digital marketers need in one spot. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions that brings everything marketers need to know about their campaigns.
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