Lenovo Customer Success Video
About This Episode
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.