John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
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About This Episode
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
Runtime : 00:02:06 Added : 08/29/2014
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Adobe Marketing Cloud
Adobe Marketing Cloud puts everything digital marketers need in one spot. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions that brings everything marketers need to know about their campaigns.
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