IG Group capitalizes on on new markets with Adobe Marketing Cloud
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About This Episode
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
Runtime : 00:02:18 Added : 08/04/2014
About this show
Adobe Marketing Cloud
Adobe Marketing Cloud puts everything digital marketers need in one spot. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions that brings everything marketers need to know about their campaigns.
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