iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
Share this Episode
Adjust your embed size below, then copy and paste the embed code above.
442 x 256
515 x 296
640 x 367
Width: px Height: px
Your transcript request has been submitted.
Adobe TV does its best to accommodate transcript requests. It can take a few weeks for the transcript to become available in the Community Translation Project, so keep checking back.
About This Episode
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
Runtime : 00:01:52 Added : 07/09/2013
About this show
Adobe Marketing Cloud
Adobe Marketing Cloud puts everything digital marketers need in one spot. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions that brings everything marketers need to know about their campaigns.
Next episode in this show
Other Suggested Episodes