iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
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About This Episode
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
Runtime : 00:01:52 Added : 07/09/2013
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Adobe Marketing Cloud puts everything digital marketers need in one spot. It includes a complete set of analytics, social, advertising, targeting and web experience management solutions that brings everything marketers need to know about their campaigns.
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