Cosmopolitan of Las Vegas Customer Success Story
About This Episode
With Adobe Campaign, Cosmopolitan of Las Vegas has switched the paradigm. The paradigm is now customer centric. They take the customer and they assign the offers to customers and not the segment of the customers -- allowing real personalized offers. They have increased the number of campaigns they get out the door 50 fold. They are taking business away from competitors and then they are keeping that business. Adobe has been central to what they are doing with CRM and database marketing.