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Hi, I'm Jonathan Ferman.
In this video, I'd like to show you how you can create products
in Adobe Exchange.
If you're not already familiar with it,
Adobe Exchange is a commercial market place that lets you
distribute resources and software
directly integrated with Creative Suite 6
and coming soon to Creative Cloud.
It offers a whole host
of advantages over previous solutions for distributing
for Adobe.
For instance, PhotoShop Marketplace
has been rebranded as Exchange Classic.
We offer things like in-app integration for our panel,
payments directly to you,
feature-based recommendations,
a great new update mechanism,
hosting of that content,
and ways that you can actually track and manage your products.
So how do you go about creating a product for Adobe Exchange?
Well, in addition to
various programming tools
for developers
such as C++,
we've actually created 3 tools
that are going to help you create directly for Adobe Exchange.
The first is for developers and it's called
CS Extension Builder 2.
It lets you create extensions faster than before,
and it runs on top of Flash Builder.
It's available to
partners of Adobe
for the Technology Partner Program,
the Adobe Enterprise Development Program
and also on the Adobe Store.
Finally, there's a 60-day trial version, so if you haven't tried it out,
it's a great way to have a look at the product.
Now if you're not a developer, we offer 2 additional products.
Firstly, there's Configurator.
It's a great way to create custom panels
for PhotoShop and InDesign.
It supports not just the products that are gonna work with Adobe Exchange;
namely CS6,
but even early versions of PhotoShop and InDesign.
It's available free right now on Adobe Labs.
It's localized in 13 different languages
and actually no coding required.
If you want to go in that code,
that is possible,
but for most people,
it's a great way to create a product very quickly.
And finally we have the easiest tool of them all,
and that's Adobe Exchange Packager,
which we're going to be covering in a video on
the Adobe Exchange channel on Adobe TV very soon.
As the name suggests, it lets you easily package your Creative Suite content
for Adobe Exchange.
There's no coding required.
You can package a product in minutes.
It's a great install experience for the end user.
It puts all the components in the right place for them.
You can distribute products publicly, free or paid,
or privately, just like you can with any product,
and it's available when you log in
at adobeexchange.com/resources
So a quick comparison of
Configurator, Extension Builder, and Exchange Packager.
Really, Configurator and Exchange Packager
is A to A1, whereas Extension Builder is aimed at developers.
Both Configurator and Exchange Packager are free,
whereas Extension Builder is available on
either a monthly or annual subscription
from your Adobe Store, or through partner programs.
They all support Adobe Exchange,
and they're all available today.
So let's jump straight into Adobe Exchange.
We're going to go straight to the adobeexchange.com producer portal,
and this is a screen shot of it.
You just simply sign in with your Adobe ID
and let's just jump over to my browser here.
And the first thing I recommend you do is
set up your account.
We're going to pull a lot of that detail from
your existing Adobe ID,
but you have opportunities to amend it, as well.
So just click on
the little icon at the top right hand corner
and click on Account.
It's gonna tell you what level you're currently at
with your account.
There are free accounts--there is free accounts by pre-release
or free by just signing up through Adobe Exchange.
The next part is
how if you want to sell products, you sign up with
our e-commerce spender called FastSpring.
That link will take me straight to the FastSpring account registration site.
You put in the details,
and they will ultimately deliver to you
a FastSpring key.
We need that key to link your products
to the sales products
so that you get that revenue,
and you're gonna get 75%
of any product sale after e-commerce fees.
We provide more information about that in our Resources section.
Next you're going to carefully check your publisher name.
This is what your products are going to be published as.
Your e-mail address.
About you as a publisher or the organization you belong to
and the time zone you're in.
Also if you want to,
you can add your Twitter account details.
So you can automatically provide Twitter details
or have people follow your product.
Again, that Twitter integration is really tight, really powerful.
Once you're done,
click on My Products,
and we're gonna set up our first product.
Now, you may already have products;
if you do, they'd would appear here and not published
but for your product, just click over here in New Product
and give it a title; this is the name of your product.
I'm going to call this one Time Savers.
The publisher name is actually pulled from the account,
which is why I said it's useful to set up first.
If you did need to change it, maybe you're publishing on behalf of someone else,
again you would need to go into those account settings and change it.
The price.
Now the price can only set if you've already got a FastSpring ID,
so again, that's why it's important to set that up first.
In this example, I'm not going to apply
a price; if I did, what happens is I set
one price just a US dollar price,
and we automatically convert that into the regional currency.
That is applied where applicable in some European nations and so on,
so you don't have to worry about anything other than figuring out
how much do you want to sell your product for in US dollars.
This next feature is an interesting one; the ability to privately share
your product with select individuals.
So private products are going to appear in the My Stuff section
of Adobe Exchange,
but they never appear on the store,
so they are not public.
And you can create a group to share with
in the groups page;
maybe these are beta testers, maybe they're certain people
that you just want to share files with
or specifically your product.
Again, you just click this part
to make it private.
Again, it won't be approved until it's instantly shared.
Next is our summary.
Now I'll save a little time; what I'm gonna do here is
just grab some text
that I've got and
do some
high-speed copy and pasting.
You summary is going to be the summary of your product.
The description goes into obviously a little bit more detail
about your product,
and the tags here in this next column
or field
are how users can find your product.
So you just need to put a space between each word
and each of those words
is what a user can use
in order to find your product, so for example, I typed in the word fast,
if somebody searched on the word fast,
they're going to find your product,
but we can even search against your Twitter tags.
We can search against the product title and a number of other things,
so it's a very, very powerful search engine.
Next up is the Set XP file.
This is the file that is generated by various tools
that you will need to create.
That's the file format that Adobe Exchange uses,
and I'm gonna just select a file
that was created
with Adobe Exchange Packager,
and next provide any release notes for this product.
So in this case,
I'm just gonna say it's our first release.
This gets particularly useful if you're doing updates
so that you can say what's in that update.
And then finally, any notes to the approver.
Particularly for a new product, it may not be applicable,
but there are certain things you want as attached or be aware of,
this if your area to do that.
Finally we have to ask you whether your product
contains any kind of encryption
or encryption technologies.
It's very rare that your product would,
but for legal reason, we have kept this in,
so for most users,
they're just gonna simply select No.
If you do think there's any chance that your product does contain encryption,
please say Yes, but that in the notes to the approver,
and we will review that and also get back to you.
Once I'm done, I'm gonna simply click Save.
So once you've got your product uploaded,
it's gonna tell you the product details have been saved,
and now we need to brand.
Click on Images, and click on the pencil to edit it.
The first thing we're going to do is add in some icons,
so I'm gonna start with my
22-pixel icon.
We also ask for a 30 and a 60-pixel square icon.
The next thing you can see on the right is what we call the Featured Images,
a promotional image used in the Featured Product section.
We ask you to provide that so that if we do decide to feature your product at any time,
you're all ready to go.
So if you want to provide a featured image,
again, 195 by 160 pixels,
and it's really meant to be a marketing based image,
telling us a little about the product
so that users are more likely to select it.
I kept mine really simple.
You can obviously be more elaborate.
Next is a very powerful marketing tool,
a preview of images.
It's a great way of showing users what your product does and how it works.
And there are the steps how you can do it.
And we ask you to provide up to 5 small images
and up to 5 large images.
You also can add, in any of these sections,
captions.
So once you branded your icons, featured image, and preview along with captions,
you're all set to go.
It's worth just quickly while you're in this edit icon view
looking at your product info
and making sure you're happy with everything,
like your summary and description,
because you won't be able to change it
after you submit it
without making another change, so
quickly just review that before you submit,
and you'll see that once its approved and published,
this a pubic link on the Web that you'll be able to use
to promote your product
via Twitter, Facebook, or anything you like.
Once you're ready, you have 2 options.
You can submit or you can submit with auto publish.
Auto publish means that it's gonna automatically
be published live as soon as it's approved.
That's the option I would recommend for most producers,
unless you have a specific need to hold off on
publishing your product live,
in which case you would chose submit.
So I chose Submit with Auto Publish
and now it's being sent to Adobe for review.
Once your product's live,
you'll be able to see it
live on the Web,
and you'll also be able to go to this section, Metrics,
to actually get more information about your product.
If you're sharing it privately, you can also go here
to Groups and create new groups.
So that's a quick look at
how you can set up and create products
with the new Exchange.
I'm Jonathan Ferman; thanks for watching.
