Click on any phrase to play the video from that point.
Welcome to Adobe's very first
live Design for Impact virtual event
across Asia Pacific.
This event brings together
some of the top talent in the digital design world.
Today you will hear from
internationally reknowned heroes
who are driving and revolutionizing
the creative industry.
You will also hear from Adobe Evangelists
who will showcase some of the latest
technology tips and trends
to help designers overcome
some of the challenges they're facing
in this fast-evolving digital landscape.
The environment in which our
creative professionals exist
is changing at an unprecedented pace
and just 4 years ago
there was no Google Android
no HTML5
no Tablets
and no streaming video
to smartphones.
And in 2014
analysts are predicting
that the number of mobile devices
will outnumber the number of desktops
connected to the internet.
And given these trends
consumers are demanding
rich, engaging, and interactive experiences
irrespective of their work
or personal environment.
Designers are challenged
with bringing together innovative
effective design
standing out in the noise
and the clutter.
Given this
they have to produce content
across platform or device
and designers are doing this
through HTML5 and Flash.
At Adobe MAX in Los Angeles last week
Adobe made some fantastic announcements.
Adobe Creative Cloud
in parallel with Adobe Touch Apps.
The Adobe Creative Cloud
will be a focal point
for the creative community
around the world.
Creatives can access content
on desktops
Tablet applications
key services
and collaborate great ideas
wherever they are.
Adobe Touch Apps is a family
of 6 interactive touch screen applications
to run on Android and iOS devices.
So creatives are now able to share
their ideas wherever they are
across devices.
Creative professionals rely
on Adobe technologies
like Creative Suite
to help meet the customer expectations
and companies are relying on Adobe's
technologies and platforms
to meet digital and marketing investments.
At Adobe Design for Impact
today our challenge
is to reach out to the creative community
and inspire all of you
to go beyond your creative barriers
and to drive rich, engaging, and
innovative experiences.
So we want to take this opportunity
to thank all of you for attending today
and without further adieu
I'd like to hand over to our very first speaker
Paul Burnett
who's going to be showing you
groundbreaking digital imaging.
Thank you, Paul.



