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Welcome to Adobe's very first live Design for Impact virtual event across Asia Pacific. This event brings together some of the top talent in the digital design world. Today you will hear from internationally reknowned heroes who are driving and revolutionizing the creative industry. You will also hear from Adobe Evangelists who will showcase some of the latest technology tips and trends to help designers overcome some of the challenges they're facing in this fast-evolving digital landscape. The environment in which our creative professionals exist is changing at an unprecedented pace and just 4 years ago there was no Google Android no HTML5 no Tablets and no streaming video to smartphones. And in 2014 analysts are predicting that the number of mobile devices will outnumber the number of desktops connected to the internet. And given these trends consumers are demanding rich, engaging, and interactive experiences irrespective of their work or personal environment. Designers are challenged with bringing together innovative effective design standing out in the noise and the clutter. Given this they have to produce content across platform or device and designers are doing this through HTML5 and Flash. At Adobe MAX in Los Angeles last week Adobe made some fantastic announcements. Adobe Creative Cloud in parallel with Adobe Touch Apps. The Adobe Creative Cloud will be a focal point for the creative community around the world. Creatives can access content on desktops Tablet applications key services and collaborate great ideas wherever they are. Adobe Touch Apps is a family of 6 interactive touch screen applications to run on Android and iOS devices. So creatives are now able to share their ideas wherever they are across devices. Creative professionals rely on Adobe technologies like Creative Suite to help meet the customer expectations and companies are relying on Adobe's technologies and platforms to meet digital and marketing investments. At Adobe Design for Impact today our challenge is to reach out to the creative community and inspire all of you to go beyond your creative barriers and to drive rich, engaging, and innovative experiences. So we want to take this opportunity to thank all of you for attending today and without further adieu I'd like to hand over to our very first speaker Paul Burnett who's going to be showing you groundbreaking digital imaging. Thank you, Paul.
