Meeting of Minds at Cannes Lions
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About This Episode
A conversation with Ann Lewnes, SVP of Global Marketing and Steve Plimsoll, CTO of Mindshare, on the launch of CORE, a data-driven marketing intelligence platform that empowers marketers to make informed decisions on marketing investment in real-time. The Adobe digital marketing team worked with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, to power the user interface for data visualization, modeling, data mining and reporting.
Runtime : 00:04:18 Added : 06/25/2012
About this show
Adobe at Cannes Lions 2012
At Cannes Lions, we’re exploring how creativity has evolved over the decades. We’re in Cannes, France asking, “Is data killing or cultivating creativity?” and looking at creativity #ThenAndNow.
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