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The advent of the interactive ad (Long)
Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. View some great ads on Adobe TV: Levi's in Bullett (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett) and Microsoft Surface in Wired (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-microsoft-in-wired/)
Levi's: The advent of the interactive ad (Short)
Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. Watch the Levi's ad of the week video on Adobe TV: http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett
Ad of the Week: Microsoft in Wired
Microsoft uses Digital Publishing Suite to build interactive and captivating advertisements for Windows 8 and the Surface. Placed in Wired magazine, the advertising content fits in with the editorial designed for technophiles. In this app of the week video, see how the ads use 360 degree rotation, video, and HTML to capture and hold readers' attention.
The Business Case for Tablet Publishing
Join Zeke Koch, Director of Product Management, as he discusses the business case for building apps with Adobe Digital Publishing Suite. He discusses how tablets are designed for ease of purchase, reach a premium audience, and are easy to build.
Digital Publishing Suite: Preview on Android
Adobe's Digital Publishing Suite offers both wireless and wired preview on Android tablets. This video talks about the technique for using a wired connection to put the preview onto your Android Tablet.
47: From ePub to More Elaborate Digital Publishing Methods
Show: Ask the Adobe Ones
Kush receives a tweet from a viewer asking about the recently aired video showcasing Wired magazine’s new iPad app powered by Adobe tools. He explores that and even simpler ways to create digital publications. Creating content for various devices like the iPad using Adobe tools might be easier than what you think after all.