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The Reinvention of Marketers - Introduction and Welcome
Show: Adobe Summit 2014
John Mellor, VP, Business Development & Strategy, delves into the changes marketers need to make to reinvent themselves for the digital age with the three P's: Process, People and Products. He also introduces the results from the Adobe Digital Marketing Maturity assessment.
Application Welcome Screen for iOS
Greet new readers with the iOS Welcome Screen, this feature has been expanded in the January 2014 update to Adobe Digital Publishing suite to support both iPhone and iPad for DPS Enterprise users. The Welcome screen appears the first time the app is launched after installing the app, and on first launch after an app update is installed. This is a great moment to greet new readers and inform all readers of options or new features in your app, guide subscribers to their content, and engage with your readership.
FrameMaker for Word: Work Spaces [in depth]
Adobe Certified Expert and Trainer Barb Binder gives a solid 9 minute overview of work spaces in FrameMaker 11. This video will be a welcomed resource, not only by Word users who are considering upgrading to a more powerful tool, but also for existing FrameMaker users using versions older than V9.0. Barb covers how work spaces work in simple, logical segments; she also shows how to create and save your own custom work spaces.
Community Inspires Creativity
Join David Wadhwani, Adobe’s SVP and GM of Digital Media, as he welcomes four incredibly creative minds to explore how they foster creativity and approach their work. You will hear from Rob Legato, an Oscar winning visual effects supervisor; Paula Scher, an iconic graphic designer and illustrator; Erik Johansson, an up and coming photographer and retouch artist; and Phil Hansen, a constraint-based artist that believes limitations drive creativity. We think you’ll leave with more than a few new ideas to incorporate in your next creative project.
Beal Adobe Youth Voices UNICEF Challenge
Show: Adobe Youth Voices
H.B. Beal Secondary School has been the major technical secondary school in London, Ontario, Canada since the year 1912. In that time, Beal has established itself as being at the forefront of practical, hands-on education. The school has always welcomed those eager to learn, even those whom other schools discarded. For over 50 years, Beal has also been the leader in Broadcasting Education across Southwestern Ontario. However, recently, due to limited funding and an economy that is getting poorer and poorer, Beal’s broadcasting program, “BTV”, is falling behind. In order to prevent this, BTV is teaming up with local news station, Rogers TV, to create a show for youth, about youth, and produced by youth. This is quite exciting for the students enrolled in the program, but with funds being at their current level, the show seems due to fail. Both those at Beal and those at Rogers TV believe that this youth-oriented television show is vital to improving conditions in a city with a 9.1% unemployed rate (2% more than the Canadian average). At Beal, approximately 25% of the student population is high-risk, and almost 5% of the students live on their own (the highest across the school board). With tv segments that will talk about youth issues such as drug abuse, food preparation, and mental health issues, we believe that we can be a great aid to these students as well as youth all across the viewership.