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Noz Urbina: Developing, Planning & Delivering Structured Content
Industry stalwart, Noz Urbina, discusses how the importance of intelligently structured content has increased even more in recent years. Urbina maintains that clients who continue top author "flat" unstructured documents of "blocky" web pages will soon become "invisible" as far as their clients are concerned. Urbina recommends that content creators consider upgrading to more capable tools well suited to structured content; Adobe Tech Comm Suite is one example.
Web Typography: Text Effects in Edge Animate CC and Edge Reflow CC
In this video, Dan Carr shows you how to create a banner template in Adobe Edge Animate CC, edit the related code in Adobe Edge Code CC, and then add the template to a web page created in Adobe Edge Reflow CC. (Read the article to learn more.)
Web Typography: Configuring Text Effects in Edge Code CC
Adobe Edge Code CC is a straightforward, simple-to-use text editor for writing HTML5 code. In this video, Dan Carr shows you how to configure a text effect and add it to a web page using Edge Code CC. (Read the article to learn more.)
Rakuten Customer Success Video
Show: Adobe Marketing Cloud
Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.
AOL Customer Success Video
Show: Adobe Marketing Cloud
AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.
Ad of the Week - Buick in House & Home
Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.
Adding your Work to a Web Portfolio
Add content - images, text, and navigation - to a web portfolio to display your work in an engaging way. Learn the basics of adding content on a web page and utilize the example web portfolio assets provided and other Adobe TV tutorials to add content to your own web portfolio.