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"Web Experience Management"
Sky Italia Success Story Video
For everything from analytics and optimization to delivering dynamic, targeted experiences, Sky Italia uses Adobe Marketing Cloud—including Adobe Analytics, Adobe Target, and Adobe Experience Manager. Since adopting Adobe solutions, the company gained a fluid understanding of customer interactions across screens, reduced churn, and achieved a 49% year-over-year lift to revenues.
Telegraph Media Group Builds Limitless Opportunities
Leading British newspaper rolls out new digital properties quickly using Adobe Experience Manager and Sightly.
Saint-Gobain Distribution of Denmark Success Story Video
Saint-Gobain offers construction products to individuals and pros virtually everywhere—even for projects in space. So when it came to building its own digital environment, the company turned to the best tools available to create campaigns, offers, and experiences that reach its customers, helping Saint-Gobain double conversion.
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
Swisscom Success Story Video
The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”