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"web analytics"

Eric Matisoff from Razorfish talks about partnering with Adobe
Eric Matisoff from Razorfish talks about partnering with Adobe
Eric Matisoff is the Director of Web Analytics at Razorfish, a Publicis Groupe Company. In this video, Eric talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.
  • Views: 108
  • Runtime: 00:00:33
  • Tags: adobe, digital marketing, Adobe Partner, Adobe Partners, Adobe Partnerships, Eric Matisoff, Publicis, Publicis Groupe, Razorfish
Customer Analytics: How to Survive in a Customer Driven World
Customer Analytics: How to Survive in a Customer Driven World
The analytics landscape is evolving towards more data, more complexity and, hopefully, more insights. What was known as "web analytics" a few years ago is now "digital analytics", incorporating more than just the web. "Predictive analytics" are just around the corner. But will "customer analytics" be the next big step? Will it save those of us who embrace the change? Presenters: PWC: Matthew Tod, Partner, Consulting
  • Views: 127
  • Added: Jul 22, 2013
  • Runtime: 00:06:53
  • Tags: adobe, summit, 2013, london
Using Advanced Customer Analysis to Fuel Customer Retention
Using Advanced Customer Analysis to Fuel Customer Retention
Exposing the relationships between online interactions and how they impact your offline customer profiles is crucial for successful retention models. Membership organisations can no longer afford to make decisions on web analytics data alone if they want to identify and optimise their membership numbers. Hear how a large organisation is effectively segmenting its customers based on their online and offline behaviour to retain existing customers, grow new customers, and optimise its marketing. Presenters: Channel 4: Simon Ricketts, Viewer Insights Manager
  • Views: 131
  • Added: Jul 22, 2013
  • Runtime: 00:06:50
  • Tags: adobe, summit, 2013, london
Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
  • Views: 252
  • Added: Aug 15, 2011
  • Runtime: 00:04:02
  • Tags: 2Datafish , Australia, Omniture, Online Analytics, Test and Target, digital marketing, web analytics
Talking to Yogita Wadhwa of Makemytrip.com about India's fast Growing Online Travel Sector
Talking to Yogita Wadhwa of Makemytrip.com about India's fast Growing Online Travel Sector
India's leading online travel agency is at the forefront of using Adobe Omniture technologies to understand its business and make real time decisions. Yogita Wadhwa, manager Web Analytics, talks about her experience in navigating this high-growth sector.
  • Views: 447
  • Added: Aug 03, 2011
  • Runtime: 00:03:26
  • Tags: adobe, India, Omniture, Site Catalyst, makemytrip.com, online-travel, web analytics, Discover
Better Results with Business Insight
Better Results with Business Insight
Discover how Business Catalyst's built in reporting and analytics features can give your clients the business insight they need - without any extra effort from you.
  • Business Catalyst
  • Product Version: CC
  • Views: 8,159
  • Added: Feb 02, 2010
  • Runtime: 00:02:35
  • Tags: Business Catalyst, CMS, Reporting, Reporting, eCommerce, web analytics, web analytics, business reporting, business results, online business
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