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Restructuring your organisation for the digital age
Show: Adobe Summit 2014 EMEA
Building your brand in the digital age goes beyond just having the right social media campaign, or the right web site. It means putting your customer at the heart of the way you do business. This session discusses approaches for driving what is required.
Musicnotes Customer Success Video
Show: Adobe Marketing Cloud
Musicnotes is an online music retailer that provides downloadable sheet music to customers. The company leverages Adobe Analytics and Adobe Target to help provide relevant experience to those on its web site. Presenting people with the right song, when they are looking for it is key. Musicnotes uses what they have with analytics and they switch things around on the site to make sure they are showing people what they want to see. Adobe is helping to solve the problems that they can't solve on their own.
Embed Publications Within Web Sites
Bring new customers to your brand and extend the reach of your publication by embedding it on your Web site. Include surrounding design elements that convey a consistent, on-message and branded experience for your customers. Learn more on the Adobe DPS Help Site: http://helpx.adobe.com/content/help/en/digital-publishing-suite/help/whats-new-release.html
App of the Week: Sections in Giltedge Travel
Giltedge Travel uses the sections feature in Digital Publishing Suite to help readers navigate through the folios and learn about all of the destinations that Giltedge serves. After learning about itineraries and geographies, travel enthusiasts can visit the Giltedge web site without leaving the app in order to initiate the booking process.
Adobe Social Analytics
Show: Adobe Social
Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.
Web Portfolio Setup and Layout
Learn the basics of setting up a web site in Adobe Dreamweaver, creating a new web document, and using CSS to layout your web portfolio. Utilize the example web portfolio assets provided and other Adobe TV tutorials to setup and layout your own web portfolio.
Adobe's Rob Pinkerton on the White House Website Directive
Adobe's Rob Pinkerton Discusses the White House's Directive on Web Sites and the Citizen Experience
Part 12 - Adding Media
In this lesson you’ll learn how to add media from other sources using embed code. Further polish the “Menu” section of your web site by embedding an online video from YouTube. Also integrate an interactive map showing the location of the restaurant through Google Maps on your “Contact” page.