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Adobe Partner Day in Salt Lake City 2012 - Breakout Session (4 of 4), Genesis 3.0, Creating Greater Value Together
Adobe Partner Day in Salt Lake City 2012 - Breakout Session (4 of 4), Genesis 3.0, Creating Greater Value Together
This session outlines the new business strategy for Adobe Genesis and showcases new Genesis 3.0 capabilities. Understanding and utilizing these capabilities are what partners need to differentiate their integration from the competition, create a stronger branded experience in the Adobe Digital Marketing Suite, and deliver greater value to mutual customers.
  • Views: 106
  • Runtime: 00:50:28
  • Tags: adobe, Partners, summit, Adobe Partners, Chris Parkin, Digital Marketing Suite, breakout session, partner day, partner day breakout
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 109
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
What’s the future of web experience management?
What’s the future of web experience management?
Created for Digital and Content Marketers: Discover how your digital properties can boost brand value and the bottom line. Get examples on how organisations use web experience management to stand out, meet their customer acquisition and loyalty goals.
  • Views: 87
  • Added: May 20, 2014
  • Runtime: 00:30:48
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