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Add alternative text and tooltips to your images to improve SEO
Adding alternative text and a tooltip to images has several benefits. A tooltip is a usability aid, while alternative text will appear if the image cannot be displayed, and is an accessability tool for visually-impaired visitors to your site. Finally, adding this important information to your images is essential for good Search Engine Optimization. Taken from Train Simple's Adobe Muse CC course.
Add a tooltip to hyperlinks to improve usability and SEO
Adding a tooltip to a hyperlink will offer users additional information about your content, and it also has SEO advantages. Taken from Train Simple's Adobe Muse CC course.
Paul Wlodarczyk: Know Your Audience
In this STC/Adobe interview, Paul Wlodarczyk maintains that you should be passionate about your audience. Think about what your readers are trying to. Are they trying to sell something or are they trying to save lives? You need to know the ROI of what you create from the user's perspective.
Joe Welinske: Testing Your Documentation
Joe Welinske shared keen insights in this area in another Adobe booth interview at STC Summit. "Unless you test your documentation, you have no idea whether it is useful or not. Most companies test everything related to their software in areas of usability." Welinske has been able to test documentation through user surveys and he confesses that "it is a scary thought to consider... has most of this content been useful at all?"
Ten Commandments of Modern Web Design
Thou shalt ship. Thou shalt iterate. Love thy reader as thyself. Like their biblical predecessors, the ten commandments of modern web design can inspire us to be and do better. Learn to think noncanonically about responsive layouts, to avoid bearing false visual witness, to keep the content holy, and more.You will learn:• New techniques for turning your readers into your community (and why you need to do so).• Why usability and accessibility aren't enough—to achieve your business goals, your site or application must entertain.• Why good may be the enemy of great, but great is the enemy of shipping—and why shipping may not be everything, but sometimes it's the only thing.
FrameMaker 11 focused workspaces
FrameMaker 11 has significantly improved workspaces. Defaults are much more logical. As you move into structured XML editing, a host of unrelated menus just vanish. No need for customization anymore; this FrameMaker is just the way you like it "out-of-the-box"