Marines Magazine: The Guts to Go Digital
The United States Marine Corps and Bates Creative use Digital Publishing Suite to create Marines Magazine. Both organizations endeavor to stay on the cutting edge of technology and provide bold and engaging content for its audience. In order to streamline resources, they use Adobe products to create both the print and digital versions of the publication. The measurement tools in Site Catalyst allow the editors to assess reader interest and use the feedback to improve and refine their content strategy.