DPS Summit APAC - University of Queensland: The Race to Capture the Undergrad Student
Digital publishing is a new world for many and the jury’s still out about a number of aspects of it. How then do we make good strategic decisions about taking our publications into the digital space? What do our audiences want and will they download app editions regularly? What expertise is needed, how can we bring new skills into our workplaces, or are we better to outsource? What technology should we adopt and how quickly? And how can we be sure we continue to maximize the potential of digital publishing? Lesley will address these questions and others in the context of The University of Queensland’s early entry into digital publishing among Australian universities.