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How to scale your optimization program across business units and brands
Show: Adobe Summit 2014
How to scale your optimization program across business units and brands (Adobe Summit 2014; Session S611)
Creating Saturday Night Live Film Unit Content with Adobe Video Tools
Learn how the team behind the popular, late‐night comedy show switched to using Adobe tools to bring fresh video content to Saturday Night Live fans each week—all in a three‐day turnaround.
Lenovo Adobe Marketing Cloud Video
Show: Adobe Marketing Cloud
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities. Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
Add to Cart: Google PLA Optimization and Best Practices using AMO
Show: Adobe Summit 2013
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance. Presenters: Victor Helpap, shop-apotheke
Lenovo Customer Success Video
Show: Adobe Marketing Cloud
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.
Doing more with less time – The SNL Film Unit switches to Adobe Premiere Pro
Rhys Thomas, director/producer of NBC's Saturday Night Live Film Unit, needs every second. Learn why switching to Adobe Premiere Pro made the most sense for his fast-paced team.
Creating contact sheets
Show: Visual Design CS6
Learn how Photoshop and Bridge can help you to print multiple images per page. Julieanne Kost also shows you how to use the Units menu within the contact sheet to adjust all of the variables in your document. Applies to the CC and CS6 versions of Photoshop.
The Animate Timeline
Show: Learn Edge Animate
Master the Animate timeline and you master Animate. In this lesson we'll dive deep into the Animate timeline, paying particular attention to transition strips, keyframes, managing the timeline, and adding eases. You'll also learn how to change the timeline units from milliseconds to a more manageable increment.