Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities.
Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance.
Victor Helpap, shop-apotheke
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer.
Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.
VPMS is arvato Systems’s MAM system that serves as a cross-funcitonal control unit for broadcasting processes with the infrastructure of video server, editing and graphics. See how VPMS now integrates with Adobe Premiere Pro for an effective and simplified workflow.
Product Version: CC
Jul 26, 2012
workflow, Adobe Premiere Pro, Media Encoder, after effects, audition, broadcast, editing, metadata, photoshop extended, production premium
This is a live recording of David Wadhwani, Adobe’s senior vice president and general manager of the Creative and Interactive Solutions business unit, delivering the Adobe Keynote to Flash community members attending FITC Toronto 2011. He takes a quick look at the Flash platform and its future.