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"trends"

John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 171
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Adobe: Adobe's vision for app publishing and marketing (Long)
Adobe: Adobe's vision for app publishing and marketing (Long)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 264
  • Added: Jun 02, 2014
  • Runtime: 00:25:45
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Adobe: Adobe's vision for app publishing and marketing (Short)
Adobe: Adobe's vision for app publishing and marketing (Short)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 88
  • Added: Jun 02, 2014
  • Runtime: 00:01:40
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Beyond the hashtag: How to use Twitter effectively
Beyond the hashtag: How to use Twitter effectively
In this workshop, they share their insight into how to tweet with real impact and humour, how to get trending and use formats such as reactive listening and live-tweeting effectively, as well as basics such as sorting your tone of voice.
  • Views: 50
  • Added: May 21, 2014
  • Runtime: 00:35:35
The 11 hottest social ad types of 2014
The 11 hottest social ad types of 2014
From app installs & re-engagement to custom audiences & recent mobile ad network developments, the social ads business is growing up fast. Learn about the latest trends, best performing ad types and how to make the most of them.
  • Views: 62
  • Added: May 21, 2014
  • Runtime: 00:34:03
How search is influencing online advertising
How search is influencing online advertising
This session is for anyone interested in digital advertising, not just search marketers. Hear search marketing experts discuss the trends that are shaping the biggest online media channel. And get a head start in what to expect in the future.
  • Views: 32
  • Added: May 21, 2014
  • Runtime: 00:32:26
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