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"Top Gear"

Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 7,306
  • Added: Feb 03, 2014
  • Runtime: 00:02:45
  • Tags: device, iPad , BBC, Digital Publishing, Digital Publishing Suite, Immediate Media, InDesign, Simon Carrington, Top Gear, UK
Ad of the Week: Jaguar in Top Gear
Ad of the Week: Jaguar in Top Gear
Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 2,730
  • Added: Apr 17, 2013
  • Runtime: 00:02:57
  • Tags: DPS, Digital Publishing Suite, html, iPad , App of the Week, Jaguar, Teresa Demel, Top Gear, ad, ad of the week
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