Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
Aug 19, 2013
SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Learn how Liberty Global, the largest cable operator in the world, leveraged Adobe Experience Manager, Adobe Target and Adobe Analytics to realized an 11% uplift in orders, increased clickthroughs by 23% and accelerated website time-to-market through reusability.
Product Version: CC
Aug 06, 2013
CQ, Web content management, Adobe Analytics, Adobe Target, Liberty Global, Marketing Cloud, SiteCatalyst; Adobe Experience Manager, Test&Target, UPC, Virgin Media
AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.
80% of CEOs say they can’t trust marketers. So we asked people on the street in Cannes, France if they trust marketers. In this episode, hear the latest from Cannes Lions attendees about marketing and see what some folks are doing to usher in a new age of marketing credibility.
Product Version: CC
Jun 26, 2013
Test & Target, analytics, digital marketing, Adobe Marketing Cloud, Experience Manager, Media Optimizer, Scene 7, marketing automation, marketing data, social media
kt (Korea Telecom), Korea's leading telecommuncation provider, talks about how Adobe Digital Marketing Suite has helped optimise their web content and improve customer satisfaction by better understanding their customers' online behaviour.
Mar 01, 2013
adobe, Test & Target, digital marketing, Adobe Digital Marketing Suite
Air China, one of China’s leading airlines talks about how Adobe Site Catalyst, Search Center and Test & Target have helped to optimise their website content and understand their customers’ online behavior better.
Product Version: CS6
Dec 14, 2012
adobe, Site Catalyst, Test & Target, digital marketing, Search Center
Join this session to learn how to use analytics and testing data from the Adobe Online Marketing Suite to make better decisions about creative design. You'll hear from Adobe's marketing experts, who will share industry insights on what works and what doesn't when it comes to creative campaigns for digital content. This session will highlight use cases from the Online Marketing Suite, including Adobe SiteCatalyst and Adobe Test&Target.
Learn how to automatically generate dynamic content based on your online audience. Adobe Online Marketing Suite, powered by Omniture, combined with Adobe Creative Suite enables dynamic content for marketing. Learn how to make a banner that swaps content automatically based on audience, delivering the right experience to the right person. This session uses enterprise-level products like Adobe SiteCatalyst and Adobe Test&Target with Creative Suite products like Adobe Flash. Learning how to use these products will help you build business strategy and deliver solutions for more effective online businesses.
Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
Aug 15, 2011
2Datafish , Australia, Omniture, Online Analytics, Test and Target, digital marketing, web analytics
Learn how to extend the value of your Flash technology–based applications with measurement and optimization. This session will demonstrate and provide strategies for adding measurement, testing, and targeting for optimized user experiences within your apps. Products to be used in this presentation include Adobe SiteCatalyst, Test&Target, Flash Professional, and Scene7.
Learn how to implement more successful marketing campaigns by taking full advantage of online visitor behavior using Adobe Test&Target in combination with Adobe Flash Professional and Dreamweaver. By understanding how to quickly create targeted dynamic ads and site content, you'll be able to reap massive ROI rewards. But don't take our word for it — come see how it's done and hear one Adobe customer share a success story.