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16 results found on

"Test&Target"

Helvetia Amplifies its Brand using Adobe Marketing Cloud
Helvetia Amplifies its Brand using Adobe Marketing Cloud
Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.
  • Views: 505
  • Added: Aug 26, 2013
  • Runtime: 00:03:42
  • Tags: CQ, Insurance, SiteCatalyst, Adobe Analytics, Adobe Experience Manager, Adobe Target, Helvetia, Marketing Cloud, Ralph Stamm, Switzerland
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
  • Views: 607
  • Added: Aug 19, 2013
  • Runtime: 00:03:33
  • Tags: SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Adobe Marketing Cloud helps Liberty Global bring its brand to life across websites internationally
Adobe Marketing Cloud helps Liberty Global bring its brand to life across websites internationally
Learn how Liberty Global, the largest cable operator in the world, leveraged Adobe Experience Manager, Adobe Target and Adobe Analytics to realized an 11% uplift in orders, increased clickthroughs by 23% and accelerated website time-to-market through reusability.
  • Marketing Cloud
  • Product Version: CC
  • Views: 717
  • Added: Aug 06, 2013
  • Runtime: 00:02:39
  • Tags: CQ, Web content management, Adobe Analytics, Adobe Target, Liberty Global, Marketing Cloud, SiteCatalyst; Adobe Experience Manager, Test&Target, UPC, Virgin Media
AOL Customer Success Video
AOL Customer Success Video
AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,557
  • Added: Jul 10, 2013
  • Runtime: 00:02:30
  • Tags: AOL, Adobe Target, Marketing Cloud, Test&Target
You Can't Trust Marketers
You Can't Trust Marketers
80% of CEOs say they can’t trust marketers. So we asked people on the street in Cannes, France if they trust marketers. In this episode, hear the latest from Cannes Lions attendees about marketing and see what some folks are doing to usher in a new age of marketing credibility.
  • Marketing Cloud
  • Product Version: CC
  • Views: 342
  • Added: Jun 26, 2013
  • Runtime: 00:03:34
  • Tags: Test & Target, analytics, digital marketing, Adobe Marketing Cloud, Experience Manager, Media Optimizer, Scene 7, marketing automation, marketing data, social media
Korea’s Leading Telco, kt, Demonstrates Digital Marketing Leadership
Korea’s Leading Telco, kt, Demonstrates Digital Marketing Leadership
kt (Korea Telecom), Korea's leading telecommuncation provider, talks about how Adobe Digital Marketing Suite has helped optimise their web content and improve customer satisfaction by better understanding their customers' online behaviour.
  • Views: 567
  • Added: Mar 01, 2013
  • Runtime: 00:04:49
  • Tags: adobe, Test & Target, digital marketing, Adobe Digital Marketing Suite
Rakuten Adobe Marketing Cloud Customer Story
Rakuten Adobe Marketing Cloud Customer Story
Rakuten uses Adobe Marketing Cloud to optimize their business performance with enhanced reporting and optimization.
  • Views: 710
  • Added: Feb 26, 2013
  • Runtime: 00:05:00
  • Tags: retail, Adobe Marketing Cloud: Adobe SiteCatalyst, Adobe SearchCenter, Adobe Test&Target, Rakuten
Air China Customer Video
Air China Customer Video
Air China, one of China’s leading airlines talks about how Adobe Site Catalyst, Search Center and Test & Target have helped to optimise their website content and understand their customers’ online behavior better.
  • SiteCatalyst
  • Product Version: CS6
  • Views: 266
  • Added: Dec 14, 2012
  • Runtime: 00:01:44
  • Tags: adobe, Site Catalyst, Test & Target, digital marketing, Search Center
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