Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
Aug 15, 2011
2Datafish , Australia, Omniture, Online Analytics, Test and Target, digital marketing, web analytics
Learn how to extend the value of your Flash technology–based applications with measurement and optimization. This session will demonstrate and provide strategies for adding measurement, testing, and targeting for optimized user experiences within your apps. Products to be used in this presentation include Adobe SiteCatalyst, Test&Target, Flash Professional, and Scene7.