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"Test and Target"

Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
  • Views: 248
  • Added: Aug 15, 2011
  • Runtime: 00:04:02
  • Tags: 2Datafish , Australia, Omniture, Online Analytics, Test and Target, digital marketing, web analytics
Measuring and Optimizing the User Experience for Flash Apps with Solutions Powered by Omniture
Measuring and Optimizing the User Experience for Flash Apps with Solutions Powered by Omniture
Learn how to extend the value of your Flash technology–based applications with measurement and optimization. This session will demonstrate and provide strategies for adding measurement, testing, and targeting for optimized user experiences within your apps. Products to be used in this presentation include Adobe SiteCatalyst, Test&Target, Flash Professional, and Scene7.
  • Flash Professional
  • Flex SDK
  • Product Version: CC
  • Views: 209
  • Added: Oct 27, 2010
  • Runtime: 01:07:01
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