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Val Swisher: 2 Things Every Tech Comm Org Needs to Know
Val Swisher of Content Rules how radically things have changed in the techcomm space over the past 10 years. She also highlights 2 critical things that every Tech Comm organization needs to know: strategy and the right tools.
Paul Wlodarczyk: Know Your Audience
In this STC/Adobe interview, Paul Wlodarczyk maintains that you should be passionate about your audience. Think about what your readers are trying to. Are they trying to sell something or are they trying to save lives? You need to know the ROI of what you create from the user's perspective.
Sonali Natarajan: Leadership in TechComm
In this STC/Adobe interview, Sonali Natarajan of CISCO comments on "Leadership in TechComm". You need your team, because you can't do it alone. As a leader you role is to paint the vision. You company has to change along with the company. New content strategies and methods based on analytics are required. Introducing new technologies can be disruptive, but working together as a team, you can overcome temporary obstacles.
Juergen Muthing: Teaching Technical Communication
In this STC/Adobe booth interview, Juergen Muthig talks about how "writing has never been enough" in terms of training for technical communication. Today more emphasis is required on content strategy and project management from the get go.
Rahel Baile: Difference between Copy and Content
In this STC/Adobe booth interview, thought leader Rahel Baile discusses the power of making content shareable, and moving beyond mere copy. Copy is the editorial side, whereas content is when we put some techno power behind the copy. Simple steps can amplify the power of "copy" and make it widely available "content." Copy is the editorial side, whereas content is when we put some techno power behind the copy.
Neil Perlin: Merging of Mobile and TechComm
In this STC/Adobe booth interview, thought leader Neil Perlin discusses how techcomm Help authors went through a major sea change at WinWriter years ago when Microsoft announced that their Help would be based on HTML, vs. familiar *.chm files. Before that event, the world of techcomm and Help were separate silos. According to Perlin, many of us are still feeling our way around in mobile, as best methods are being defined. Many people are still trying to determine if they are to create eBooks, Apps, mobile Help. Look for several years of disruption as we experienced a dozen years ago when Help shifted to HTML.
Ray Gallon: Untangling the Hairball of Content
"There is a big tangle of content that we have to unravel and work with." In his STC/Adobe booth interview, European though leader, Ray Gallon, eloquently states the challenge that faces us with multiple content stakeholders (creators and consumers.) Watch this video for a vivid "word picture" on how to visualize both the challenge and the solution.