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"tech writing"

Paul Wlodarczyk: Know Your Audience
Paul Wlodarczyk: Know Your Audience
In this STC/Adobe interview, Paul Wlodarczyk maintains that you should be passionate about your audience. Think about what your readers are trying to. Are they trying to sell something or are they trying to save lives? You need to know the ROI of what you create from the user's perspective.
  • Technical Communication Suite
  • Views: 83
  • Added: Aug 11, 2013
  • Runtime: 00:01:17
  • Tags: Adobe, STC, tech writing, techcomm, technical communication, usability, user perspective, writing intent
Juergen Muthing: Teaching Technical Communication
Juergen Muthing: Teaching Technical Communication
In this STC/Adobe booth interview, Juergen Muthig talks about how "writing has never been enough" in terms of training for technical communication. Today more emphasis is required on content strategy and project management from the get go.
  • Technical Communication Suite
  • Views: 56
  • Added: Aug 05, 2013
  • Runtime: 00:01:37
  • Tags: training, Adobe, STC, content strategy, project management, tech comm, tech writing, techcomm, techcomm training, technical writing
Charles Cooper: For Whom Are You Writing?
Charles Cooper: For Whom Are You Writing?
In this STC Summit interview with Adobe, Charles Cooper of the Rockley Group discusses how many tech writers are "missing the boat" by focusing on legacy content issues rather than finding out whom they are writing for. As Charles states, we need to think of whom will be reading this content 5 years from now. Charles shares a shocking statistic on the percentage of writers whom have never had direct contact with their audience; he offers creative solutions to fill this void.
  • Technical Communication Suite
  • Views: 65
  • Added: Jun 14, 2013
  • Runtime: 00:01:08
  • Tags: Adobe, STC, personas, tech comm, techcomm, technical writing, writing for an audience
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