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"tablet advertising"

Wolters Kluwer: Transformation of a global medical publisher (Short)
Wolters Kluwer: Transformation of a global medical publisher (Short)
Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.
  • Views: 509
  • Added: Jul 30, 2013
  • Runtime: 00:04:06
  • Tags: Chantal Kolber, DPS, Digital Publishing Suite, InDesign, Journal of Plastic and Reconstructive Surgery, Wolters Kluwer, interactive advertising, medical journals, summit 2013, tablet advertising
Wolters Kluwer: Transformation of a global medical publisher (Long)
Wolters Kluwer: Transformation of a global medical publisher (Long)
Global information services company Wolters Kluwer has built a longstanding reputation of delivering information and services that improve efficiencies and productivity for a network of professionals in the healthcare, legal and business sectors. Chantal Kolber, Director of Digital Advertising Strategy at Wolters Kluwer Health, Medical Research business shares insights on their leadership in the digital transformation of its medical journal portfolio. She’ll explore how the digital edition is driving increased engagement with the journal content for readers, authors, and advertisers and how they are monetizing a unique solution in iPad advertising.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 144
  • Added: Jun 18, 2013
  • Runtime: 00:19:57
  • Tags: Chantal Kolber, DPS, Digital Publishing Suite, InDesign, Journal of Plastic and Reconstructive Surgery, Wolters Kluwer, interactive advertising, medical journals, summit 2013, tablet advertising
The advent of the interactive ad (Long)
The advent of the interactive ad (Long)
Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. View some great ads on Adobe TV: Levi's in Bullett (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett) and Microsoft Surface in Wired (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-microsoft-in-wired/)
  • Views: 252
  • Added: May 30, 2013
  • Runtime: 00:41:30
  • Tags: Adweek, Alex Amado, Ben Starmer, Bullett Media, DPS, Digital Publishing Suite, Howard Mittman, InDesign, Jack Becht, James Cooper
Levi's: The advent of the interactive ad (Short)
Levi's: The advent of the interactive ad (Short)
Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. Watch the Levi's ad of the week video on Adobe TV: http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett
  • Views: 375
  • Added: May 30, 2013
  • Runtime: 00:01:32
  • Tags: Adweek, Alex Amado, Ben Starmer, Bullett Media, DPS, Digital Publishing Suite, Howard Mittman, InDesign, Jack Becht, James Cooper
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