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The Last Millisecond
Show: Adobe Summit 2013
In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Join Brad Rencher, Adobe’s SVP & GM of Digital Marketing, and special guests as we illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.
App of the Week - David Jones Holiday Catalog
David Jones, an up-market Australian department store chain, released its holiday catalog using Adobe Digital Publishing Suite. The catalog is designed for perusing gift ideas and, without missing a beat, making a purchase. David Jones takes special advantage of the image sequence overlay, allowing readers to swipe through a set of images and watch the present pop out of the box.