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Kelley Blue Book Customer Success Video
Show: Adobe Marketing Cloud
Social media insights are quickly brought to the surface at Kelley Blue Book (KBB), helping the company get to the most important pieces of information about its customers sooner. With the Adobe Marketing Cloud, KBB created clear, timely insights into social media successes with metrics and tracking, informed insights into relationships between social media and website activity, and streamlined publishing and monitoring of social promotions.
The advent of the interactive ad (Long)
Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. View some great ads on Adobe TV: Levi's in Bullett (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett) and Microsoft Surface in Wired (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-microsoft-in-wired/)
Ad of the Week: Microsoft in Wired
Microsoft uses Digital Publishing Suite to build interactive and captivating advertisements for Windows 8 and the Surface. Placed in Wired magazine, the advertising content fits in with the editorial designed for technophiles. In this app of the week video, see how the ads use 360 degree rotation, video, and HTML to capture and hold readers' attention.
Contributions to the Web Platform
Show: ADC Presents
Vincent Hardy, director of the Web Platform Group, explores how today's open-source projects and web standards benefit designers and developers: enhanced expressivity for better effects and interactivity, authoring surfaces, and creating mobile apps with web standards.