Find out how Lufthansa German Airlines implemented AEM to reach and engage their worldwide ground staff and how other European organisations are using digital to reshape their business performance and importantly accelerate customer satisfaction.
The largest systematic review of the outcomes of gamification techniques across marketing, enterprise and education revealed it either does nothing or the outcomes worse. In a talk, Kam Star covers the highlights of a 300+ case study meta analysis.
The world's increased emotional dependency on our mobile devices is having profound effects on consumer's expectations for the experience they receive. Nimbletank's Chris Minas will explore leading case studies from the world of technology and mobile.
Discover best practices to measure ROI of your mobile or tablet app
Learn measurement strategies to quantify app impact—both for customer-facing and internal apps
Hear about case studies and how successful companies have determined ROI for mobile apps
Learn from Forrester Research about the factors you should measure, and how to weigh those with total cost
Mar 18, 2014
adobe, ROI, mobile, Measure, app, digital publishing suite
David Sheldrick, a student at the London College of Fashion, explains how he is using Creative Cloud to edit his collection of editorial fashion photos just like the professionals: "With Creative Cloud that's where the journey of the photo begins!"
Visit www.adobe.com/go/davidmadethis to find out more about the #madethis campaign and #CreativeCloud.
Product Version: CC
Feb 07, 2014
David, case study, education, student, After Effects CC, Behance, Creative Cloud, Illustrator CC, Photoshop CC, UK
As part of our 'Make It With Creative Cloud' campaign, William Marler, a student at Birmingham City University, explains how Creative Cloud is helping him to realise his dreams of becoming a professional animator.
Visit www.adobe.com/go/williammadethis to find out more about the #madethis campaign and #CreativeCloud.
Product Version: CC
Feb 07, 2014
Photoshop Lightroom, case study, education, student, After Effects CC, Creative Cloud, InDesign CC, Photoshop CC, Premiere Pro CC, UK
London-based student, Marina Viktorsson, from Central Saint Martins, tells us just how Creative Cloud is helping to fuel her passion for graphic design. Marina is one of three students featuring in our 'Make It With Creative Cloud' campaign.
Visit www.adobe.com/go/marinamadethis to find out more about the #madethis campaign and #CreativeCloud.
Product Version: CC
Feb 07, 2014
case study, education, student, Creative Cloud, Illustrator CC, InDesign CC, Marina, UK, madethis, student and teacher edition
Suzanne Mescan of VASONT SYSTEMS discusses how component content management solutions (CCMS) differs from traditional CMS. Component content management stores content at the topic or sub-topic level, which is ideal for technical communications. This allows a chunk of "documentation" to be authored one time and used multiple times throughout publications, saving time and cost in translation and other areas.
Steve Walker discusses how there is a talent shortage of content creators who are experienced in creating structured content. Walker maintains that recent software development trends have made it easier to new talent to "come up to speed" in creating structured content. He cites Adobe tools as a particularly good example of "starting you in structure" and maintaining structure as central through the entire publishing cycle.
Scriptorium's Sarah O'Keefe discusses why it is so important that we step back from the "way we always used to do it" to create content, and re-examine our mission-critical goals to define a strategy. Sarah makes it clear why we all have to think beyond just publishing to print and delivering content in English for a domestic audience.
Industry stalwart, Noz Urbina, discusses how the importance of intelligently structured content has increased even more in recent years. Urbina maintains that clients who continue top author "flat" unstructured documents of "blocky" web pages will soon become "invisible" as far as their clients are concerned. Urbina recommends that content creators consider upgrading to more capable tools well suited to structured content; Adobe Tech Comm Suite is one example.
Author Neil Perlin discusses the importance of using a processional Help Authoring Tool (HAT) like Adobe RoboHelp to achieve topic-based content that has control and flexibility for publishing to print of screen. Perlin shares how a traditional book that he published in the late 1980s took 4 months to go through the process. His first book published with RoboHelp took only 8 hours, and his latest book published to print and eBook took only 2.5 hours.
Cheryl Landes of TabbyCat Communications shares why she uses FrameMaker. The product's flexibility for handling long documents, from complex nested lists to automatic hyper-links in PDF output are just a few of the features shared here.
Brenda Huettner shares exciting developments in how graphics, especially video, are replacing traditional text-oriented training steps. Huettner observes that many "static" screen grabs are being replaced by intelligent software simulations, like the ones that she creates with Adobe Captivate. The lines between video production and traditional "tech doc" continue to blur.
Bernard Aschwanden of Publishing Smarter shares an actual case history of an account who had experienced a great deal of expensive "down time" due to on-site injuries. Bernard helped migrate the customer to consistent documentation content via FrameMaker, and on-site injuries were reduced by 30%, eliminating massive revenue losses that occurred during site shut-downs.
Barry Saiff discusses how his many clients have radically different needs than a few years ago; they are demanding content delivered on multiple screens in multiple ways, and they also need tightly controlled search parameters. Saiff discusses how many people are now moving up to more powerful tools that can effectively handle single-sourcing and multi-channel delivery of critical information.
Andrea Ames discusses how her job as a "tech writer" as evolved to become the following: Architect, Strategy, Experience and Design. We must take a look at how the content we create has changed, and all of the skills and processes that we now use.
Alan Pringle of Scriptorium gives two pieces of advice: (1) get a decent understanding of tagging languages like XML and DITA. (2) Don't isolate yourself as a "tech comm" department. Reach out to all divisions of the company and your customers whom you are creating content for.
Val Swisher of Content Rules how radically things have changed in the techcomm space over the past 10 years. She also highlights 2 critical things that every Tech Comm organization needs to know: strategy and the right tools.
This entertaining presentation reviews the aspects of the pipeline starting with initial sketches, character development within Photoshop & Flash, Adobe Story for organising the writiers teams, through the quick turnaround storyboard and animatic with Premiere Pro and Audition, to the final animation, colour grade and conform with Premiere Pro, After Effects and Speedgrade.
First Series: 40 x 7 minute episodes
Core Age Group: 2-6
Production Budget: 1.8 million Euros, produced at Karrot Animation, London
Broadcast on CBeebies internationally as well as SVT, YLE, NRK, S4C and ABC Australia.
Delivery : March 2013 (Eps 1-20) and October 2013 (Eps 21-40)
Distributed and Licensed by BBC Worldwide
Author Mark Baker discusses the "tool-independent" approach to topic-based authoring that he covers in his book, "Every Page Is Page One." Baker maintains that even if you are authoring content you think is destined for print, it will eventually be consumed either on the web or via mobile devices. Users can use search to "start" consuming your content at nearly any point.
Marcia Riefer Johnston shares a real life case study in which she cut 6 weeks and $16,000 by using FrameMaker to single-source, vs. conventional methods. Benefits of the streamlined workflow included improved language translation. Johnston is a well known thought leader on technical writing and also author of "Word Up!"
Nov 03, 2013
Adobe FrameMaker, Technical Writing, Writing, reduced workflow, time to market, time-to-market
Design has to meet the challenges of our digitized communication to serve interdisciplinary approaches, opportunities and needs. At the same time design tools we use today have to support new trends like co-creation, sharing and rapid prototyping, to allow the necessary interactions in a purely iterative design process.
In this presentation, Tanja will introduce their new understanding of Design Education at the mhmk, with practice based examples and case-studies on Master and Bachelor Level.
Johann Zimmern is the worldwide education program manager at Adobe Systems in San Francisco where he is responsible for developing integrated school and university marketing campaigns and licensing programs, building education community engagement, and facilitating industry association partnerships. His work is centered on the development of creativity and innovation, and digital literacy skills, with special focus on career & technical education including graphic design, web design & development and film and video production. Prior to joining Adobe, Johann held marketing positions with Macromedia, Luidia, and Electronics for Imaging. Johann studied English & American literature and linguistics at the University of Hamburg, Germany and holds a degree in the performing arts
Master in Multimedia and Instructional Design from San Francisco State University (USA). Currently, professor at the Computer Science department, and director of the UOC's Multimedia degree program
He has taught at various educational levels and areas, from adult to higher education, participated and coordinated diverse European projects (Socrates, E-Ten), and written several learning materials.
Hilde studied photography at The Art Academy in Breda (Netherlands). After a successful career as a freelance photographer, she decided to complete an additional course which would allow her to become a teacher. This led to a teaching position at a K-12 school and then onto Grafisch Lyceum Rotterdam, where she still works part time. During her career, Maassen has found that photography has changed significantly. From analogue to digital, moving pictures and filming. Because of the ever changing trends and technology, Maassen likes to keep up to date with new features and experiment with them. She is an AEL, ACI on photoshop and Lightroom and an ACE on Muse.
Master in Multimedia and Instructional Design from San Francisco State University (USA). Currently, professor at the Computer Science department, and director of the UOC's Multimedia degree program. He has taught at various educational levels and areas, from adult to higher education, participated and coordinated diverse European projects (Socrates, E-Ten), and written several learning materials.
Animated infographic with results from Adobe's U.S. research study, "Digital Distress: What Keeps Marketers Up at Night?," highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know whether or not their marketing is working.
Product Version: CC
Sep 23, 2013
data, digital marketing, Adobe digital marketing, adobe marketing, advertisers, digital marketers, infographic, marketers, marketing cloud, marketing data
In this STC/Adobe booth interview, Sara O'Keefe raises some important issues. "We need to make a shift over to being identified as people who make content which affects the business." Sarah would like to see more of a focus on case studies and how a solution would actually affect the overall business. How does info need to be produced in a fashion that will make it effective. It may no longer be just a tech manual.
Jul 21, 2013
metrics, Adobe, STC, business relevance, case studies, content roles, content strategy, tech comm, techcomm, technical communicators
Editing Images with Natural Language:
Photo editing can be a challenging task, and it becomes even more difficult on the small, portable screens of mobile devices that are now frequently used to capture and edit images. To address this problem we present PixelTone, a multimodal photo editing interface that combines speech and direct manipulation. We observe existing image editing practices and derive a set of principles that guide our design. In particular, we use natural language for expressing desired changes to an image, and sketching to localize these changes to specific regions. To support the language commonly used in photoediting we develop a customized natural language interpreter that maps user phrases to specific image processing operations. Finally, we perform a user study that evaluates and demonstrates the effectiveness of our interface.
Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.
40 years of boardshorts, surfer style and beaches make Australian fashion label a design icon. Boardshort designer Tom Purbric, photographer Chris Carey and Digital manager Aaron Cardwell talk about the inspiration behind their brand vision, and how they bring it to life with Adobe digital media solutions.
Come see how a few simple UX design patterns can facilitate a shared, social learning experience that blurs the boundaries between inspiration and instruction, as well as between content and community. Three trends are currently sweeping digital media: Tablets are moving from content consumption to creation, social features are increasingly pervasive, and everything is shifting to the cloud. Join us to explore how this trifecta creates exciting opportunities for designers and developers, and to examine our own promising effort at taking advantage of these trends.
Product Version: CC
Oct 05, 2011
adobe, UX, design, MAX 2011, Social, studies
Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information.
Product Version: CC
Oct 04, 2011
corporate publishers, digital customer publications, marketing collateral, retail catalogs
This show is dedicated to showcasing how Kineo uses Adobe eLearning Suite 2, which includes Adobe Captivate 5 software, to rapidly develop compelling eLearning materials and extend reach into new markets.
IT leaders recognize they must improve and better manage the customer experience, according to recent research. In this webcast, we explore the benefits and drivers of delivering superior customer interactions. You'll see the results of this major research study, and hear customer experience examples and advice from Shantanu Narayen, President and CEO of Adobe Systems, and Karl Gouverneur, Vice President and Chief Technology Officer at Northwestern Mutual.
Learn how Phil Ice examines qualitative and quantitative approaches used to assess the effectiveness of select Acrobat.com and Connect implementations. He focuses on the methodological basis of the studies and how they can be applied to future work involving Rich Internet Applications (RIAs) and other applications and assesses how the techniques used can be leveraged for future research.
Product Version: CC
May 07, 2010
elearning, Higher Education, adobe education leaders, ael 2009 institute
The Academy of Art University is using technology to extend the physical boundaries of its San Francisco campus, and enroll over 10,000 students into online, accredited, degree and certificate programs. Jason Shaeffer, Director of Online Graduate Studies, shows how Academy of Art University uses Adobe technologies to improve the quality of their online courses, improve student access to those courses, reduce costs, and enhance the effectiveness of recruiting.
Apr 28, 2010
elearning, Adobe Education Leader, Higher Education, ael 2009 institute