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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 155
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Deliver a Consistent, Immersive App Experience Across iOS, Android and Windows
Deliver a Consistent, Immersive App Experience Across iOS, Android and Windows
Digital Publishing evangelist, Colin Fleming, explains how advancements in the DPS native Android and Windows viewers are enabling publishers, large companies, associations and higher education institutions to seamlessly create and deliver content to the Apple App Store, Google Play, Samsung Papergarden and the Windows Store--without having to alter it or invest any additional production time. Plus, native viewer feature parity with iOS delivers a consistent and robust experience across all three platforms that engages your audiences wherever they are.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 3,161
  • Added: Jul 30, 2014
  • Runtime: 00:01:31
  • Tags: Windows, device, iPad , mobile, Android, Apple App Store, Digital Publishing, Digital Publishing Suite, Google Play, InDesign
Prominent uses Adobe Experience Manager to generate leads and quickly improve conversion by 15%
Prominent uses Adobe Experience Manager to generate leads and quickly improve conversion by 15%
Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 199
  • Added: Jul 17, 2014
  • Runtime: 00:01:50
  • Tags: customer service, retail, Adobe Experience Manager, Adobe Marketing Cloud, Commerce, The Netherlands, customer journey, dynamic media, efocus, hybris
DPS Webinar: June 2014 Update
DPS Webinar: June 2014 Update
View the recording of the DPS customer webinar hosted by Colin Fleming, Adobe Digital Publishing Evangelist, as he provides an overview of the newest features in DPS v31, the June 2014 Update. Included is a demo by David Schmidt, Adobe Senior Product Marketing Manager as he shows the power of the new CRM Integration feature.
  • Digital Publishing Suite
  • Views: 1,001
  • Added: Jun 19, 2014
  • Runtime: 00:22:44
  • Tags: integration, native, update, API integration, Android, CRM integration, DPS, Digital Publishing Suite, LMS integration, Windows 8.1
Multi-Platform Publishing: June 2014 Update
Multi-Platform Publishing: June 2014 Update
Each dot release since March 2014 has added new features and support to native Android and Windows Store apps. The June 2014 DPS Update has more including planned overlay support, custom libraries for Android enterprise, and in-app folio purchase for Windows Store Apps.
  • Digital Publishing Suite
  • Views: 1,278
  • Added: Jun 10, 2014
  • Runtime: 00:03:15
  • Tags: native, Android, DPS, Digital Publishing Suite, Windows 8.1, Windows Store, cross-platform
AARP Embraces Mobile Apps to Serve Ever-Growing Tech Savvy Members
AARP Embraces Mobile Apps to Serve Ever-Growing Tech Savvy Members
Acknowledging the growing adoption of digital devices across its vast member base, AARP has embraced a powerful mobile app strategy and is using DPS to deliver magazines and related content through the use of a well-designed custom store front. Members are entitled to specific content and non-members can purchase standalone content to better evaluate the benefits of joining AARP.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,987
  • Added: May 30, 2014
  • Runtime: 00:02:36
  • Tags: device, iPad , AARP, Digital Publishing, Digital Publishing Suite, InDesign, association, iPhone, smart phone, tablet
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