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"Solution"

Sky Italia Success Story Video
Sky Italia Success Story Video
For everything from analytics and optimization to delivering dynamic, targeted experiences, Sky Italia uses Adobe Marketing Cloud—including Adobe Analytics, Adobe Target, and Adobe Experience Manager. Since adopting Adobe solutions, the company gained a fluid understanding of customer interactions across screens, reduced churn, and achieved a 49% year-over-year lift to revenues.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,945
  • Added: Oct 27, 2014
  • Runtime: 00:03:02
  • Tags: Adobe Analytics, Adobe Experience Managera, Adobe Marketing Cloud, Adobe Target, Sky Italia
Telegraph Media Group Builds Limitless Opportunities
Telegraph Media Group Builds Limitless Opportunities
Leading British newspaper rolls out new digital properties quickly using Adobe Experience Manager and Sightly.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,401
  • Added: Oct 15, 2014
  • Runtime: 00:02:30
  • Tags: Adobe Experience Manager solution; Telegraph Media Group, Adobe Marketing Cloud, digital asset management, dynamic tag management, web content management
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 492
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Swisscom Success Story Video
Swisscom Success Story Video
The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,444
  • Added: Aug 21, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 916
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 616
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Ford Motor Company
Ford Motor Company
Ford Motor Company wants drivers of its vehicles to always feel like the automaker is there for them. That’s why the company uses Adobe Marketing Cloud solutions to help deliver the human connection of the dealership with personalized and optimized content through its digital channels.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,727
  • Added: Jul 10, 2014
  • Runtime: 00:02:38
  • Tags: Adobe Analytics, Adobe Marketing Cloud, Adobe Target
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway, a leading direct sales organization, standardized on Adobe Marketing Cloud to improve efficiencies and collaboration for its global distributors. The Adobe solution enables Amway to deliver marketing solutions that boost productivity and promote local brand strategies while maintaining consistency.
  • Marketing Cloud
  • Product Version: CC
  • Views: 555
  • Added: Jun 20, 2014
  • Runtime: 00:02:10
  • Tags: Adobe Experience Manager; Adobe Marketing Cloud
Adobe: How Adobe uses DPS to drive sales (Long)
Adobe: How Adobe uses DPS to drive sales (Long)
David Schmidt, Sr. Product Marketing Manager at Adobe, and James Lockman, Principal Solutions Consultant at Adobe, share how Adobe is using Digital Publishing Suite to empower its own sales force with mobile access to sales collateral and immersive presentation capabilities. Learn about new features that will allow you to further accelerate the sales process.
  • Digital Publishing Suite
  • Views: 206
  • Added: Jun 02, 2014
  • Runtime: 00:27:11
  • Tags: mobile, mobile app, DPS, David Schmidt, Digital Publishing Suite, James Lockman, app, content publishing, mobile marketing, sales enablement
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