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"Social"

Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 824
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 650
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Adobe Innovation Sessions Korea 2014
Adobe Innovation Sessions Korea 2014
Digital marketers and marketing innovators from industry leading companies in Korea talk about what they liked about the Adobe Innovation Sessions and why they attended.
  • Marketing Cloud
  • Product Version: CC
  • Views: 226
  • Added: Jun 30, 2014
  • Runtime: 00:03:53
  • Tags: Email, Target, Adobe, Analytics, Big Data, Campaign, Corss-channel, Data-driven, Digital Marketing, Display
BET Networks Customer Success Video
BET Networks Customer Success Video
Adobe Social helps BET Networks better understand the correlation between social data and television. As a result, BET is on the way to unlocking the full potential of social media monetization.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,849
  • Added: Jun 10, 2014
  • Runtime: 00:02:15
  • Tags: Adobe Marketing Cloud, Adobe Social
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