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10 results found on

"social ROI"

Solution Tour
Solution Tour
Discover how Adobe Social helps companies solve key social challenges and maximize social impact. This video details how data and insights from Adobe Social can help marketers improve content, reach the most relevant audiences, optimize conversions, and scale social content and data across the organization.
  • Social
  • Product Version: CC
  • Views: 3,487
  • Added: Apr 04, 2014
  • Runtime: 00:06:52
  • Tags: Adobe Social, social ROI, social data, social measurment, social media
Social ROI Panel
Social ROI Panel
At DMexco Frank Puscher hosted a Social ROI panel. Panellists included John Mellor VP of Strategy & Business Development for Digital Marketing Adobe; Suresh Vittal, VP of Strategy, Adobe Campaign; Joel Flammann, MD, Publicis Munich and Alexander Rossman of St. Gallen University who have recently published a report on Social ROI
  • Social
  • Marketing Cloud
  • Product Version: CC
  • Views: 537
  • Added: Sep 27, 2013
  • Runtime: 00:42:11
  • Tags: Social Media , Alexander Rossman, Cologne, DMexco, Frank Puscher, Germany, Joel Flammann, John Mellor, Publicis, Social
The Value of Social
The Value of Social
At our Digital Marketing meetup in London a few weeks ago, we got talking to our community about the value of social media for businesses - from measuring ROI to developing a strategy. Check out what they had to say (and see if you can spot yourself!). Learn more about Adobe Social: http://adobe.ly/LikeSocial
  • Social
  • Product Version: CC
  • Views: 1,192
  • Added: Sep 06, 2012
  • Runtime: 00:03:25
  • Tags: Social Media , Adobe Digital Marketing, Adobe Social, Social Media Marketing, Social Media ROI, Social ROI, Social Value, Social for Business
Social Data is a Crystal Ball PART 2
Social Data is a Crystal Ball PART 2
Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.
  • Views: 275
  • Added: Apr 27, 2012
  • Runtime: 00:05:11
  • Tags: ROI, Social Media , data, digital marketing, optimization, Adobe Social, brand, measurement
Social Data is a Crystal Ball PART 1
Social Data is a Crystal Ball PART 1
Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.
  • Views: 440
  • Added: Apr 27, 2012
  • Runtime: 00:06:14
  • Tags: ROI, Social Media , data, digital marketing, optimization, Adobe Social, brand, measurement
Confessions of a Digital Marketer
Confessions of a Digital Marketer
Ann Lewnes, SVP of Global Marketing at Adobe, discusses Social media and brands, why data is important and how "marketing is the new finance"
  • Views: 1,856
  • Added: Apr 27, 2012
  • Runtime: 00:26:11
  • Tags: ROI, Social Media , data, digital marketing, optimization, Adobe Social, brand, measurement
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