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"Social Media"

IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With offices in 16 countries, IG Group is a world-leading retail financial derivatives trading company. Leveraging its international networks, IG Group provides clients with an array of speculative products and trading platforms that allow them to access financial markets.“We spent a great deal of time manually optimizing paid search bids or managing social media content,” says Elliott. “With the Adobe Media Optimizer solution in Adobe Marketing Cloud, we can automatically optimize paid search and social marketing campaigns, which gives us more time to work on expanding business.” With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 151
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Woo Woo?
Woo Woo?
Sure, social media is important, but do you know what your marketing is doing? We can help.
  • Marketing Cloud
  • Product Version: CC
  • Views: 6,573
  • Added: Jun 15, 2014
  • Runtime: 00:01:00
  • Tags: digital marketing, AMC, Do you know, Wu Tang, brand campaign, brand video, marketing cloud, social media, woo woo
BET Networks Customer Success Video
BET Networks Customer Success Video
Adobe Social helps BET Networks better understand the correlation between social data and television. As a result, BET is on the way to unlocking the full potential of social media monetization.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,174
  • Added: Jun 10, 2014
  • Runtime: 00:02:15
  • Tags: Adobe Marketing Cloud, Adobe Social
Chris Hughes: Disruptive innovation in media and communication (Long)
Chris Hughes: Disruptive innovation in media and communication (Long)
Chris Hughes has influenced some of the most innovative disruptions in the last decade – including co-founding Facebook, leading the first Obama campaign’s social media strategy, and now re-examining the role of journalism with The New Republic. Discover more about disruptive innovation in media and communication from Hughes.
  • Digital Publishing Suite
  • Views: 72
  • Added: Jun 02, 2014
  • Runtime: 00:32:32
  • Tags: Facebook, Chris Hughes, DPS, Digital Publishing Suite, The New Republic
Chris Hughes: Disruptive innovation in media and communication (Short)
Chris Hughes: Disruptive innovation in media and communication (Short)
Chris Hughes has influenced some of the most innovative disruptions in the last decade – including co-founding Facebook, leading the first Obama campaign’s social media strategy, and now re-examining the role of journalism with The New Republic. Discover more about disruptive innovation in media and communication from Hughes.
  • Digital Publishing Suite
  • Views: 30
  • Added: Jun 02, 2014
  • Runtime: 00:02:49
  • Tags: Facebook, Chris Hughes, DPS, Digital Publishing Suite, The New Republic
Digital transformation: The Nestlé way
Digital transformation: The Nestlé way
Pete Blackshaw, Nestlé's Global Head of Digital & Social Media, share how Nestle, in 130 countries with 2000+ brands stays true to fundamental beliefs while leveraging social media to improve communication, delight consumers and inspire future growth.
  • Views: 427
  • Added: May 22, 2014
  • Runtime: 00:17:34
Restructuring your organisation for the digital age
Restructuring your organisation for the digital age
Building your brand in the digital age goes beyond just having the right social media campaign, or the right web site. It means putting your customer at the heart of the way you do business. This session discusses approaches for driving what is required.
  • Views: 59
  • Added: May 20, 2014
  • Runtime: 00:26:20
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