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Explore the SiteCatalyst interface, Part 1
Take a tour of the Adobe Online Marketing Suite interface. Learn how to access the invididual products that make up the suite. In particular, see how to access the various SiteCatalyst tools. Use the Favorites menu for easy access to the SiteCatalyst tools that you use most often.
Processing rules: Control your implementation in minutes without writing code
Show: Adobe Summit 2014 EMEA
This session includes a discussion of Adobe Analytics and is for web analysts and interactive marketers, hear how to make changes to your Adobe Analytics or SiteCatalyst implementation without touching a line of code or rule in your tag management system.
Segmented Adobe Push Text Notifications
The January 2013 update to Adobe Digital Publishing Suite adds pre-configured segments to iOS Text Notification. DPS Pro and Enterprise applications can now send text notifications to four sets of iOS devices. SiteCatalyst customers can also build custom segments and send text notifications to these specific groups of devices.
Best Practices for Driving Readership with DPS, Part 1
Learn how to increase digital magazine readership through awareness generation and improved reader experience. Publishers should adopt a lifecycle approach to reader engagement for digital content. This video introduces ideas on these topics. Presented by David Schmidt
Best Practices for Driving Readership with DPS, Part 2
This video highlights ways for publishers to collect reader information to maintain relationships with their readers and ways to target messages to readers. Marketing strategies are introduced which combine DPS features to increase readership. Presented by David Schmidt
Helvetia Amplifies its Brand using Adobe Marketing Cloud
Show: Adobe Marketing Cloud
Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.