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"Simon Carrington"

Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 7,817
  • Added: Feb 03, 2014
  • Runtime: 00:02:45
  • Tags: device, iPad , BBC, Digital Publishing, Digital Publishing Suite, Immediate Media, InDesign, Simon Carrington, Top Gear, UK
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