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Adobe: Adobe's vision for app publishing and marketing (Short)
Adobe: Adobe's vision for app publishing and marketing (Short)
Nick Bogaty, Head of Digital Publishing at Adobe, discusses how mobile content marketing is essential to engage stakeholders both inside and outside of the organization – and in 2014 the trend is only expected to accelerate. Learn how to take advantage of these “mobile moments” through apps, as well as where the Digital Publishing Suite platform is headed in the future.
  • Digital Publishing Suite
  • Views: 59
  • Added: Jun 02, 2014
  • Runtime: 00:01:40
  • Tags: mobile, mobile app, DPS, Digital Publishing Suite, Nick Bogaty, app, content publishing, mobile marketing
Adobe: How Adobe uses DPS to drive sales (Short)
Adobe: How Adobe uses DPS to drive sales (Short)
David Schmidt, Sr. Product Marketing Manager at Adobe, and James Lockman, Principal Solutions Consultant at Adobe, share how Adobe is using Digital Publishing Suite to empower its own sales force with mobile access to sales collateral and immersive presentation capabilities. Learn about new features that will allow you to further accelerate the sales process.
  • Digital Publishing Suite
  • Views: 225
  • Added: Jun 02, 2014
  • Runtime: 00:05:47
  • Tags: mobile, mobile app, DPS, David Schmidt, Digital Publishing Suite, James Lockman, app, content publishing, mobile marketing, sales enablement
Allison Johnson: This revolution won't be televised (Short)
Allison Johnson: This revolution won't be televised (Short)
"Stories, streams and pocket-size screens. This is where marketers meet today's consumer," according to Allison Johnson, former marketing communications head at Apple and founder of West, a San Francisco-based marketing. Hear more from Allison on where the role of marketing is headed.
  • Digital Publishing Suite
  • Views: 20
  • Added: Jun 02, 2014
  • Runtime: 00:02:47
  • Tags: agency, Allison Johnson, DPS, Digital Publishing Suite, West, entrepreneur, start-up
Celebrity Cruises: Connecting with customers (Short)
Celebrity Cruises: Connecting with customers (Short)
Connecting customers deeply with a brand is more important than ever before. Hear from Tina Alexander, AVP Digital & Web Marketing, how Celebrity Cruises is reinforcing its “modern luxury” brand promise through a dynamic customer communications app that not only showcases its sailings around the globe, but lets prospects experience them too.
  • Digital Publishing Suite
  • Views: 18
  • Added: Jun 02, 2014
  • Runtime: 00:02:44
  • Tags: mobile, mobile app, Celebrity Cruses, DPS, Digital Publishing Suite, Tina Alexander, app, content publishing, hospitality, leisure
Chris Hughes: Disruptive innovation in media and communication (Short)
Chris Hughes: Disruptive innovation in media and communication (Short)
Chris Hughes has influenced some of the most innovative disruptions in the last decade – including co-founding Facebook, leading the first Obama campaign’s social media strategy, and now re-examining the role of journalism with The New Republic. Discover more about disruptive innovation in media and communication from Hughes.
  • Digital Publishing Suite
  • Views: 19
  • Added: Jun 02, 2014
  • Runtime: 00:02:49
  • Tags: Facebook, Chris Hughes, DPS, Digital Publishing Suite, The New Republic
Express Inc.: Accelerate the purchase funnel (Short)
Express Inc.: Accelerate the purchase funnel (Short)
Mobile apps provide a deeply engaging experience that move consumers through the purchase funnel. Hear from Scott Wabnitz, Director of E-Commerce, how fashion retailer Express Inc. not only engages its customers with a highly designed "look book" publication app – but also how it inspires them to purchase through this interactive experience, driving ROI in the process.
  • Digital Publishing Suite
  • Views: 19
  • Added: Jun 02, 2014
  • Runtime: 00:02:33
  • Tags: mobile, mobile app, retail, DPS, Digital Publishing Suite, Express Inc., Scott Wabnitz, app, content publishing, mobile marketing
Pacific Life Insurance Company: Leading with sales enablement (Short)
Pacific Life Insurance Company: Leading with sales enablement (Short)
Apps are accelerating the sales process, and encouraging customer engagement in the process. Tiffany Gregath, Director of Graphic Design & Media shares how Pacific Life is using its internally distributed apps to accelerate the sales process, mobilize its sales teams, and bring products and services to life on mobile.
  • Digital Publishing Suite
  • Views: 47
  • Added: Jun 02, 2014
  • Runtime: 00:04:00
  • Tags: financial services, mobile, mobile app, DPS, Digital Publishing Suite, Pacific Life Insurance Company, Tiffany Gregath, app, content publishing, insurance
Remy Cointreau: Mobilizing for success (Short)
Remy Cointreau: Mobilizing for success (Short)
Mobile is transforming all aspects of business, and the selling process is no exception. See how Remy Cointreau, the spirits distiller, is rallying its sales teams around mobile and transforming them through enterprise mobility. Alexandre Page-Relo, Chief Technology Officer, shares how DPS drives impact and shortens the sales cycle in the process.
  • Digital Publishing Suite
  • Views: 27
  • Added: Jun 02, 2014
  • Runtime: 00:03:02
  • Tags: mobile, mobile app, sales, Alexandre Page-Relo, CPG, DPS, Digital Publishing Suite, Remy Cointreau, app, content publishing
SapientNitro: Connecting with the
SapientNitro: Connecting with the "always-on" customer (Short)
Today’s consumer is always on and always connected. Learn from Alan Schulman, VP of Global Digital Marketing & Brand Content at SapientNitro, how companies should evolve their organizations to take advantage of this new paradigm; how to transform brands for digital; and what it takes from a marketing leadership, execution, and measurement approach to be successful. 
  • Digital Publishing Suite
  • Views: 11
  • Added: Jun 02, 2014
  • Runtime: 00:02:09
  • Tags: mobile, Alan Schulman, DPS, Digital Publishing Suite, SapientNitro, content publishing, mobile marketing
University of Alabama: Expanding opportunities in education (Short)
University of Alabama: Expanding opportunities in education (Short)
Educational institutions are rallying around mobile in a variety of areas – including in admissions, athletics, advancement, academics, and fundraising. Milton Overton, Senior Associate Athletics Director, shows how the University of Alabama has expanded mobile engagement from a game day app to engaging users across the university community.
  • Digital Publishing Suite
  • Views: 21
  • Added: Jun 02, 2014
  • Runtime: 00:02:07
  • Tags: apps, mobile, Athletics, DPS, Digital Publishing Suite, Education, Fundraising, Milton Overton, University of Alabama, content publishing
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