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"shopping"

John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 331
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Ad of the Week - Buick in House & Home
Ad of the Week - Buick in House & Home
Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,023
  • Added: Jun 27, 2013
  • Runtime: 00:03:15
  • Tags: iPad , Buick, DPS, House & Home, Verano, ad of the week, app of the week, digital publishing suite, teresa demel
App of the Week - Sears Patio and Grills
App of the Week - Sears Patio and Grills
Sears: They know catalogs. In this app of the week video, Teresa Demel shows how the catalog experts use Digital Publishing Suite to create an interactive shopping experience from inspiration to purchase. Buttons and slideshows help readers research products. Nav-to buttons make it easy to find the right section. Audio and video overlays further inform the shopping process and set the mood
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,126
  • Added: Jun 27, 2013
  • Runtime: 00:03:30
  • Tags: iPad , DPS, Digital Publishing Suite, Sears, Teresa Demel, app of the week, catalog, catalogue
Martha Stewart: Where publishing and commerce meet (Long)
Martha Stewart: Where publishing and commerce meet (Long)
Martha Stewart Living Omnimedia encompasses the varied publishing, broadcasting, and merchandising enterprises of its founder, Martha Stewart. Rich Fontaine will discuss how Martha Stewart Living is driving the convergence of editorial and commerce and going beyond simply selling subscriptions to delivering a fully integrated shopping experience that drives meaningful incremental revenue.
  • Views: 434
  • Runtime: 00:16:15
  • Tags: DPS, Digital Publishing Suite, InDesign, Martha Stewart, Rich Fontaine, custom storefront, magazine revenue, merchandising, summit 2013
The Knot: M-commerce on the march (Short)
The Knot: M-commerce on the march (Short)
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 222
  • Runtime: 00:02:10
  • Tags: Carrie Reynolds, DPS, Digital Publishing Suite, InDesign, Rebecca Dolgin, The Knot, XO Group, summit 2013
Martha Stewart: Where publishing and commerce meet (Short)
Martha Stewart: Where publishing and commerce meet (Short)
Martha Stewart Living Omnimedia encompasses the varied publishing, broadcasting, and merchandising enterprises of its founder, Martha Stewart. Rich Fontaine will discuss how Martha Stewart Living is driving the convergence of editorial and commerce and going beyond simply selling subscriptions to delivering a fully integrated shopping experience that drives meaningful incremental revenue.
  • Views: 131
  • Runtime: 00:03:24
  • Tags: DPS, Digital Publishing Suite, InDesign, Martha Stewart, Rich Fontaine, custom storefront, magazine revenue, merchandising, summit 2013
The Knot: M-commerce on the march (Long)
The Knot: M-commerce on the march (Long)
Brands are taking advantage of tablets to drive revenue through mobile commerce, as well as deepen the consumer experience through lifestyle content. See how lifestyle publication The Knot is jumpstarting the consumer shopping experience through their immersive Wedding Magazine app.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 197
  • Runtime: 00:29:40
  • Tags: Carrie Reynolds, DPS, Digital Publishing Suite, InDesign, Rebecca Dolgin, The Knot, XO Group, summit 2013
Measuring and Optimizing your E-Commerce Checkout Experience
Measuring and Optimizing your E-Commerce Checkout Experience
Learn how to test, measure, and optimize the online shopping experience for your e-commerce projects. Join Adobe Business Catalyst partner dashbee to glean best practices based on real-world use cases. Join Karim Ardalan, founder of dashbee, to:• Learn how to identify fallout points and areas for improvement during the purchase experience• Hear best practices for optimizing and measuring the impact of changes to your checkout process• See real-world case studies of these practices in action
  • Views: 514
  • Added: May 05, 2013
  • Runtime: 00:57:46
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