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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
Show: Adobe Marketing Cloud
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
Add to Cart: Google PLA Optimization and Best Practices using AMO
Show: Adobe Summit 2013
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance. Presenters: Victor Helpap, shop-apotheke
The advent of the interactive ad (Long)
Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. View some great ads on Adobe TV: Levi's in Bullett (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett) and Microsoft Surface in Wired (http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-microsoft-in-wired/)
Levi's: The advent of the interactive ad (Short)
Wired, Levi's Made & Crafted, Bullett, and Adobe gather to discuss the value of advertising in digital publications. As the only advertising platform that merges the best of print, online, and video, ads in DPS publications allow readers to shop in digital storefronts. Watch the Levi's ad of the week video on Adobe TV: http://tv.adobe.com/watch/digital-publishing-customer-showcase/ad-of-the-week-levis-in-bullett
Ad of the Week - mashup video
Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.
From broken lightbulbs, thousands of matchsticks, and papier-mâché to giant typographic installations made from fluorescent light tubes, neon signs, and smoke bombs, come explore a variety of interesting processes for combining a large-scale physical construction of handmade typography and graphics with digital post-production. Join three team members at The Made Shop: Marke Johnson, architect turned graphic designer; Kimberly Johnson, shop manager and producer; and Nathan Johnson, composer and art director, as they discuss the conceptualization, construction, and execution of recent handmade digital projects.In this multimedia session, you'll learn about:• Behind-the-scenes time-lapse videos and documentation of the physical construction process• The meaning of and place for the handcrafted aesthetic in the digital era• Tips and processes for digitally manipulating physical-based graphics and typography
Ad of the Week: Levi's in Bullett
Levi's uses Digital Publishing Suite to advertise in Bullett magazine on iPad. The advertisements entice Bullett's hip, young audience to interact with the products and learn more about the brand. With compelling uses of scrolling frames and slideshows, readers can "shop" for Levi's products, and ultimately link out to the website to make a purchase.
Professional Development on the Adobe Education Exchange
Show: Adobe Education Exchange
Adobe offers innovative professional development programs to transform teaching and learning from the primary level to higher education. The Adobe Education Exchange is your one-stop-shop for professional development resources. Learn how to get started with the professional development resources.
App of the Week - Roland
Roland is a leading music equipment company that has created an engaging digital publication for its readers. It brings the sound of its equipment to life in the Roland Users Group app, which is distributed internationally in several languages. Using interactive overlays in Digital Publishing Suite, Roland lets readers sample the equipment before heading into the shop.