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Understand the SearchCenter metrics timeline
Show: Learn Digital Marketing
Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.
Control the appearance of type with Edge web fonts
Did you know that there are hundreds of custom webfonts integrated into Muse? There are many advantages to using webfonts, such as allowing users to copy and paste the text, making text accessible to search engines, etc. Learn how to leverage this wide variety of custom webfonts without leaving Muse. Taken from Train Simple's Adobe Muse CC course.
Add alternative text and tooltips to your images to improve SEO
Adding alternative text and a tooltip to images has several benefits. A tooltip is a usability aid, while alternative text will appear if the image cannot be displayed, and is an accessability tool for visually-impaired visitors to your site. Finally, adding this important information to your images is essential for good Search Engine Optimization. Taken from Train Simple's Adobe Muse CC course.
Add page metadata to improve search engine visibility
Adding page metadata is important for search engine visibility. Matthew Pizzi shows how to add valuable metadata to your web pages in Muse. Taken from Train Simple's Adobe Muse CC course.
ROBOHELP 10: Images, Screen tips and ALT text
One way to optimize search (SEO) results for your published RoboHelp projects is to make the most of images. This brief 3 minute video shows you (a) how to name videos with purpose-driven titles, (b) use Screen Tip settings to have relevant caption text appear during mouse hovers over an image and also (c) enter ALT Text, which is seen be Google and other search engines that index your context. The steps in RoboHelp 10 are extremely easy to do. Watch the video and let Product Evangelist @maxwellhoffmann show you how: you can do it too!
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
Show: Adobe Marketing Cloud
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
Using Typekit web fonts in Adobe Muse
Show: Adobe Inspire Magazine
Adobe Muse recently introduced a feature that allows you to incorporate TypeKit web fonts into your website designs. In this video, Product Manager Dani Beaumont shows you how to access over hundreds of font types that look beautiful and can be understood by search engines and screen readers.
Publishing and promoting a web portfolio
Learn how to spread the word about your web portfolio by adding social media and optimizing your portfolio for search engines to find you. Then publish your portfolio and make sure to keep it fresh with new content that promotes the work you're doing. Utilize the example web portfolio assets to finish and publish your own web portfolio.