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Understand the SearchCenter metrics timeline
Show: Learn Digital Marketing
Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.
Winning in retail: How can you do it all?
Show: Adobe Summit 2014 EMEA
Search engine marketing success in retail now requires a multitude of skills, technologies and processes to perform at scale. Join our retail panel as they reveal their secrets to getting this right at every step of the way towards profitable campaigns.
Insert images and alternate text
Show: Learn Dreamweaver CC
This lesson shows how to insert an image in a web page and flow text around it using a CSS class. For images that are an important part of the page content, you should also add alternate text for the benefit of screen readers for the blind, and for search engines. From Adobe Dreamweaver CC Learn by Video by David Powers.
Control the appearance of type with Edge web fonts
Did you know that there are hundreds of custom webfonts integrated into Muse? There are many advantages to using webfonts, such as allowing users to copy and paste the text, making text accessible to search engines, etc. Learn how to leverage this wide variety of custom webfonts without leaving Muse. Taken from Train Simple's Adobe Muse CC course.
Add alternative text and tooltips to your images to improve SEO
Adding alternative text and a tooltip to images has several benefits. A tooltip is a usability aid, while alternative text will appear if the image cannot be displayed, and is an accessability tool for visually-impaired visitors to your site. Finally, adding this important information to your images is essential for good Search Engine Optimization. Taken from Train Simple's Adobe Muse CC course.
Add page metadata to improve search engine visibility
Adding page metadata is important for search engine visibility. Matthew Pizzi shows how to add valuable metadata to your web pages in Muse. Taken from Train Simple's Adobe Muse CC course.
ROBOHELP 10: Images, Screen tips and ALT text
One way to optimize search (SEO) results for your published RoboHelp projects is to make the most of images. This brief 3 minute video shows you (a) how to name videos with purpose-driven titles, (b) use Screen Tip settings to have relevant caption text appear during mouse hovers over an image and also (c) enter ALT Text, which is seen be Google and other search engines that index your context. The steps in RoboHelp 10 are extremely easy to do. Watch the video and let Product Evangelist @maxwellhoffmann show you how: you can do it too!