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"search engine"

Overview of Search Engine Marketing
Overview of Search Engine Marketing
Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.
  • SearchCenter
  • Views: 647
  • Runtime: 00:04:59
  • Tags: digital marketing, getting started, SearchCenter
Understand the SearchCenter metrics timeline
Understand the SearchCenter metrics timeline
Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.
  • SearchCenter
  • Views: 1,428
  • Runtime: 00:06:05
  • Tags: digital marketing, getting started, SearchCenter
Insert images and alternate text
Insert images and alternate text
This lesson shows how to insert an image in a web page and flow text around it using a CSS class. For images that are an important part of the page content, you should also add alternate text for the benefit of screen readers for the blind, and for search engines. From Adobe Dreamweaver CC Learn by Video by David Powers.
  • Dreamweaver
  • Product Version: CC
  • Views: 227
  • Added: Apr 17, 2014
  • Runtime: 00:05:27
Control the appearance of type with Edge web fonts
Control the appearance of type with Edge web fonts
Did you know that there are hundreds of custom webfonts integrated into Muse? There are many advantages to using webfonts, such as allowing users to copy and paste the text, making text accessible to search engines, etc. Learn how to leverage this wide variety of custom webfonts without leaving Muse. Taken from Train Simple's Adobe Muse CC course.
  • Muse
  • Product Version: CC
  • Views: 2,249
  • Added: Jan 18, 2014
  • Runtime: 00:03:17
  • Tags: CC, Edge web fonts, Muse, Train Simple
Add alternative text and tooltips to your images to improve SEO
Add alternative text and tooltips to your images to improve SEO
Adding alternative text and a tooltip to images has several benefits. A tooltip is a usability aid, while alternative text will appear if the image cannot be displayed, and is an accessability tool for visually-impaired visitors to your site. Finally, adding this important information to your images is essential for good Search Engine Optimization. Taken from Train Simple's Adobe Muse CC course.
  • Muse
  • Product Version: CC
  • Views: 968
  • Added: Jan 18, 2014
  • Runtime: 00:01:34
  • Tags: images, Alt Text, CC, Muse, Train Simple, titles
The sitemap.xml file explained
The sitemap.xml file explained
The sitemap.xml file allows the search engine to index your site's content. As such, it is an important file to have on your hosting server. Learn how Muse can create this file for you. Taken from Train Simple's Adobe Muse CC course.
  • Muse
  • Product Version: CC
  • Views: 1,008
  • Added: Jan 18, 2014
  • Runtime: 00:02:05
  • Tags: CC, Muse, Train Simple, review Sitemap.xml file
ROBOHELP 10: Images, Screen tips and ALT text
ROBOHELP 10: Images, Screen tips and ALT text
One way to optimize search (SEO) results for your published RoboHelp projects is to make the most of images. This brief 3 minute video shows you (a) how to name videos with purpose-driven titles, (b) use Screen Tip settings to have relevant caption text appear during mouse hovers over an image and also (c) enter ALT Text, which is seen be Google and other search engines that index your context. The steps in RoboHelp 10 are extremely easy to do. Watch the video and let Product Evangelist @maxwellhoffmann show you how: you can do it too!
  • RoboHelp
  • Technical Communication Suite
  • Views: 297
  • Added: Jul 28, 2013
  • Runtime: 00:03:49
  • Tags: RoboHelp, ALT text, Images, SEO, Screen tips, image SEO, search images, search indexing
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
  • Views: 203
  • Added: Jul 09, 2013
  • Runtime: 00:01:52
  • Tags: AdLens for Search, Avito.ru, Marketing Cloud, Media Optimizer for Search, Russia, Tim Putintsev, Yandex, iConText
Using Typekit web fonts in Adobe Muse
Using Typekit web fonts in Adobe Muse
Adobe Muse recently introduced a feature that allows you to incorporate TypeKit web fonts into your website designs. In this video, Product Manager Dani Beaumont shows you how to access over hundreds of font types that look beautiful and can be understood by search engines and screen readers.
  • Muse
  • Product Version: CC
  • Views: 12,146
  • Added: May 29, 2012
  • Runtime: 00:07:34
  • Tags: design, engine, font, muse, online, reader, screen, search, web, website
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