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"scratch off effect"

Ad of the Week: REI in Backpacker
Ad of the Week: REI in Backpacker
REI, Recreational Equipment Incorporated, uses Adobe Digital Publishing Suite to build targeted and engaging ads into Backpacker Magazine's Gear Guide. Not only does REI reach key demographics through Backpacker's Gear Guide, but it also provides entertaining and interactive ads that delight the reader. Watch this video to see three examples of interactive ads.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 4,972
  • Added: Nov 20, 2012
  • Runtime: 00:02:25
  • Tags: DPS, Digital Publishing Suite, Backpacker Magazine, Gear Guide, Recreational Equipment Incorporated, Teresa Demel, advertisement, gyroscope, parallax, scratch off effect
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